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A lot of the small business owners and marketing executives I've spoken with since I started at HubSpot are learning similar lessons. They know that creating content is the best way to do search engine optimization -- to attract inbound links to their site and to improve their positions in organic (free) search engine results -- but they're not Read More

Successful email marketing is built upon giving the customers what they want, when they want it. Or in other words ensure that the content of every message you send is relevant and of benefit to the customer and meets their expectations. If you have integrated email into your business and really know your customer it should be very easy to be re Read More

Business to business technology marketing has it's own learning curve and comes with it's own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology based products and services also vary and a lot based on the nature of what you sell. If you sell technology to a more generic Read More

Change is the one true constant of just about everything, and packs as heavy a punch in the marketing space as anywhere else. Change is perpetual, inevitable and, as seen of late in our economic downturn, outright challenging for marketers at all levels. Read More

A recent marketing study by ServiceXRG found that most online shoppers (74.5 percent) use a company Web site to find needed information about products and services. However, less than half (44 percent) said the information provided met their needs and expectations. Read More

Businesses, individuals, and organizations will, from time to time, make honest mistakes or in some unfortunate cases, intentionally support unethical decisions to dissuade or conceal something significant from its public. Crisis communications is a branch of PR that is designed to protect and defend an individual, company, or organization, usu Read More

It's easiest to keep doing what you've been doing. It's no effort at all to keep looking at the same metrics, make the same moves, do the same thing with a new name, even. Your customers are good enough. Why prospect for more? The way you tell your product's story is excellent. It's worked for several years. Why change it? Read More

We spend a lot of money on business development. We spring an average of $2,000 per person to send folks to conferences and trade shows in pursuit of the almighty warm lead. We golf with our clients, with our clients friends. We buy cocktails, break bread together, all in the name of establishing favorable connections on a personal level. We hope Read More

With online marketing efforts it is important to remember that most things you do online will require patience and time. No matter what industry your are venturing into it is important to remember that online marketing is a building process and it will require more than just slapping up a blog post here and there to generate income or even traffic Read More

The economic tide continues to deliver plenty of ebb with very little flow. The impact of decreased spending and tanking consumer confidence is being felt by companies across the board. Often, none feel it more strongly than the marketers within those businesses. Read More