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This post assumes you understand the stakeholder and can give them value. It assumes you are using the right media forms to reach out. If you're really good, you already have relationships in play. How do you get you through the noise? Well, as we have learned repeatedly over the years. Simplicity in communications. Read More

“Value” is a word that gets tossed about quite liberally in the business world, attached to anything that has any sort of perceived worth. Things are billed as “bringing value” or “adding value” or “providing value”. The trouble is, value is in the eye of the beholder. I've especially heard it a great deal in relation to blogs and Twitter lately, Read More

We've spoken quite a bit about the special circumstances that surround the small businesses marketing budget -- along with the scarcity of your time as a small business owner. Building pages or writing copy that serves only one purpose is good, but using that same content for two applications is even better when you're barely finding time to wri Read More

Times are tough and likely to get tougher for creative marketers who toil for major brands. As advertisers continue to adjust (read slash) their budgets in the face of client cutbacks, creative vendors of all stripes will face pass-along cutbacks—unless they can make themselves indispensable. Read More

Beth Harte's main point about the scalability of social media in corporate America - and it's an important one - is that if companies reach a level where scaling their efforts at more personal communications becomes prohibitive, they'll disengage and revert to broadcast-type communications and mass marketing. Read More

One day, I wasn't a speaker at conferences, and then I was. And then a little while later, I was a paid speaker. And now, I'm a decently paid speaker. Some day, I hope to be a really well-paid speaker. It's not a bad way to make a few pesos, if only to fund all the crazy research I like to do all the time. Read More

I wonder when social media is going to change job descriptions in the corporate world. Not just adding new ones, like community managers. I mean changing the job descriptions we've had and held onto for generations. The true functions of the people that run the business. So many other things are starting to change, not the least of which is the te Read More

Search engine optimization is all about the user experience, because the idea behind SEO is to get users to their desired information and destination(s) as quickly and easily as possible by using the users' language (keywords). Searchers type in keywords at a commercial web search engine. Searchers' expectations are validated in search results pag Read More

Something most B2B companies are familiar with is call guides and scripts for inside sales qualifying calls or marketing outreach. Every time I receive a call like that or read a client's call guide, I'm a bit taken aback. Read More

As Gen Y enters the professional world, we bring a whole new set of rules. We're often criticized for our restless job-jumping or our sense of entitlement. The truth is, we might play the game differently, but that doesn't mean we're not every bit as bright, innovative, and hardworking. Here's why. Read More