There are two primary schools of thought when it comes to SEO. The first is white hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that ar
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Key Components of a White Hat SEO Campaign
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4353 days ago
It’s Time for Keyword Analysis; What Should You Look For?
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4353 days ago
Your keyword research is not set in stone. The best keywords for your SEO program are bound to change as your business, industry and searcher behavior evolves. For instance, the concept of “social media marketing” didn’t even exist until a few years ago and now it gets 165,000 searches a month in t
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Ways to Claim More SERP Real Estate
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4354 days ago
When people are looking for information today they typically turn to their favorite search engine, which is most likely Google. Not only do you want your business to appear within search results, but ideally you want your business to appear multiple times on a SERP (search engine results page). Thi
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Why Being Realistic About Your Online Competition Matters for SEO
Posted by nickstamoulis under Online MarketingFrom http://www.searchengineoptimizationjournal.com 4355 days ago
It’s Marketing 101—define your competition. So who are your online competitors? Better question—who are your real online competitors? Let’s say you own a small IT consulting business that caters to the Boston area. Is your competition really companies like SAP or Oracle? Sure, you may offer similar
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Why Rank is the Wrong Metric to Pay Attention To
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4355 days ago
Of course there is value in ranking in the top spot in Google. We’re not trying to tell you there isn’t. However, it’s important to understand that rank isn’t the only way to measure the success of your SEO efforts. It’s a good idea to keep an eye on rankings because too much fluctuation could be a
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Google’s Venice Update—The Forgotten Local Update
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4355 days ago
In the last few months I noticed that Brick Marketing was ranking in the top five search results for incredibly broad, national keywords like “SEO company.” We’ve been doing very well for localized keywords for a long time, but to see the company crack the SERPs for a national keyword (especially o
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Dallas SEO Training Classes Announced By Brick Marketing
Posted by nickstamoulis under Online MarketingFrom http://www.24-7pressrelease.com 4356 days ago
Search Engine Optimization firm, Brick Marketing announces full-day SEO Training Classes in Dallas, Texas. The Dallas SEO Training Classes are designed to teach business owners and marketing professionals in the Dallas Area white hat Search Engine Optimization best practices and social media market
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How to Flush Your Reputation down the Toilet
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4356 days ago
One of the biggest stories in social media and online reputation management this week is the story of Jane Perez and Christopher Dietz of Dietz Development LLC. Jane Perez is being sued for $750,000 by Christopher Dietz in defamation charges because she posted a negative review of the building cont
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Building Online Partnerships With Offline Efforts
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4356 days ago
Building online partnerships with other websites is a great way to get new links to your site while exposing your content to new audiences. Guest blogging, creating partnerships with other businesses, and conducting interviews with industry experts are all ways to improve your SEO, however each act
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Press Release - Boston SEO Training Classes Hosted By Brick Marketing
Posted by nickstamoulis under Online MarketingFrom http://www.24-7pressrelease.com 4357 days ago
Search Engine Optimization and Internet Marketing firm, Brick Marketing announces their full-day SEO Training Classes in Boston, Massachusetts. The Boston SEO Trainings were developed to instruct business owners and marketing professionals in white hat Search Engine Optimization best practices and
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