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Many small businesses simply don’t have the budget to hire a new employee to handle SEO or to outsource the work to a full service SEO firm. Typically what happens is that SEO duties get handed off to someone in the marketing department that already has a busy schedule. In a very small business, th Read More

SEO is extremely important for any business that wants to improve its online presence and good SEO does cost money. Unfortunately many small businesses don’t even bother looking into SEO because all they think about is the cost that is associated with it. While it’s true that a small business with Read More

Most B2B sales cycles are very long; I’ve even worked with some B2B companies where the average sales cycle was 9+ months. When a potential customer is looking to invest in a million dollar piece of equipment or $100,000 enterprise software system it’s usually not a decision they take likely. The o Read More

In my opinion, a website owner or marketing manager should reevaluate their link building efforts at least once a year. It’s important to ensure that your link profile is as diverse and natural looking as possible and a link analysis will help keep your efforts on track. Read More

The challenge when it comes to e-commerce SEO is that the website is continually changing. Products are added, products are dropped, and the inventory is never the same. Optimization of a static website only needs to be done completely once, and then revisited every year or so. E-commerce SEO is on Read More

One of the most important things to remember when doing your keyword research is to make sure you are targeting keywords that your audience is actually using, not just what you think is the best fit. For instance, if someone was interested in learning a programming language like Java how might they Read More

A business/website owner has a few options when it comes to SEO services. The first option is to hire an in house SEO Specialist. While large companies can afford the salary of an SEO Specialist or an SEO team, many smaller companies cannot. The owners of very small businesses may elect to do the S Read More

A few weeks ago I came across this great post on SEOMoz by Adam Thompson that talked about whether or not an inbound link’s domain authority should be how a site owner decides to disavow a link. Adam’s conclusion? “Don’t go out and delete links just because they are on a site with low domain author Read More

If you’re a marketing manager that is responsible for your company’s SEO campaign you know that with each month comes reporting. How many visitors did the site get this month from organic search? What keywords are being used to drive traffic and which of those are converting the best? How many refe Read More

SEO is a marathon, not a sprint. It takes time to see results no matter what industry you are in. If the industry is extremely competitive, it takes even more time. There are various ways to measure the success of an SEO campaign over time, but many website owners make the mistake of focusing on th Read More