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If your business is a manufacturer, service provider, or technology provider that uses an indirect sales channel, a partner relationship management (PRM) software system is critical to your success. Read More
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CRMs are designed to work with direct sales, a company’s internal sales force.
To evaluate performance in the indirect sales channel, the best option is a partner relationship management (PRM) system. Read More
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Combining information from CRM and PRM systems can provide a more global view of the entire sales channel, from vendor to dealer to customer, without negating the benefits that each system provides. Read More
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Using PRM software can help your company get a jump on the competition by using a pragmatic, systemized approach to providing channel partners with key data sources and marketing materials. Read More
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One of the major risks involved with the use of differing incompatible Customer Relationship Management systems (CRMs) is miscommunication, and the subsequent mismanagement, of sales leads. This can cause channel conflict. Read More
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A PRM should be the one repository to manage content of all types and from all sources to enable all partner audiences to succeed. Read More
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Rather than manage the systems piecemeal, with different logins and workflows for each, PRM best practices call for unifying them under the same roof. Read More
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Ideally, a PRM system is a system for enabling a company to follow the partner relationship management (PRM) best practices. Read More
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A full-service PRM system can capture your company’s sales process, train and prepare your channel partners sales people for success, monitor compliance, and measure results. Read More
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Choosing the right software system to manage your indirect sales channel is critical for training channel partners and maximizing profit. Read More
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