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Inbound marketing will not only help you generate more leads for your indirect sales channel, it will also help you attract high-quality channel partners Read More

In a BYOD world, the right tools for managing partner relationships and distributing digital marketing collateral are a necessity Read More

The best way to determine your needs is to ask all of the players involved: your channel manager, your channel partners and your partners’ customers. One some level, an effective PRM system should serve all of these players. Read More

Just because you’ve purchased a subscription to Salesforce, one of the most popular CRM software systems, it doesn’t mean you’re ready to manage channel partners. Read More

The two most critical factors in devising a partner portal are 1) ease of use and 2) ensuring access to information that will actually help partners sell your products Read More

When starting a new business, there are many important decisions to be made. One of them is: Who is going to sell your products? In today’s competitive market, many startups are using an indirect sales network of independent dealers or resellers. Read More

Thanks to new computer technologies,channel management is vastly different from what it was just a few years ago. Read More

A good partner relationship management (PRM) solution gets around these problems by providing a layer of integration between channel partner CRMs and your own company’s CRM. Read More

Channel partners provide additional “reach” without the overhead of an internal sales force.
Implementing a partner relationship management (PRM) system for managing an indirect sales strategy from the beginning will pay off in the long run, especially when it’s time to scale the channel. Read More

The look and feel of a partner portal has absolutely no effect on channel sales. As with most things in business, it’s all about performance and functionality—results, not appearance. Read More