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What we should learn from an advertising agency set up is how they are able to maximize the potential of every person in the office. In maximizing the potential of every person, they are also able to allow a free flow of ideas, exhaust the potential of every idea, and work together to make the idea Read More

If you will just learn how Santa Claus advertises to retain customers, you will never lose another customer for as long as you shall live. Think about it, countless of businesses have latched their campaign on this fictional guy even when we all know that he isn’t real and even when we know he isn’ Read More

Here are some important facts and statistics about direct mail marketing. The Direct Marketing Association (DMA) released the 2010 Response Rate Trend Report with some important facts on the market’s response rate on direct mails, formats of direct mails being sent out, and the most effective direc Read More

Learning how to advertise to the upper class market is perhaps more difficult than learning how to advertise to the lowest segment. At least you know the lower classes watch TV, they flip through magazines and they check their facebook accounts everyday. No one knows exactly what the upper class... Read More

Deciding on a colour scheme is probably the most crucial part in the designing part. Only those with “the eye” for designing will know what colours go with what. However, here are some basics:

Colours in the same family go together. Example: Red and violet because violet has red...

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I’ll be giving tips for creating a small business advertising print ad. Everything really starts with a strategy which I wrote about in the past. It is how to plan an effective advertising campaign for small businesses. What I will be discussing below are just some very basic guidelines if you want Read More

Let’s talk about recommended advertising books because I know that most of you are still nursing a hang over or haven’t turned their knob to work mode. I thought I’d take it easy on you while keeping this blog full of information you can actually use. Here are some books you can look into... Read More

How you will expose your product or brand really depends on your brand or product but no matter what it is, make sure you expose it subliminally rather than shoving it down your market’s throat. Some common ways of doing branding is by putting your logo on plastic cups, plates and decorations... Read More

Many businesses come up with events, especially during the holidays but what businesses owners should learn is how to use events for small business advertising. Event is an abused, overused and misused advertising tactic. Just like other advertising efforts, business owners feel the need to shove.. Read More

Using brand mantra as an anchor for small business advertising just might be the most critical step you will ever take in planning a long term advertising and marketing program. Many make the mistake of ignoring the creation of brand mantra thinking it is nothing but some unnecessary drama...
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