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I’ve been doing advertising for almost a decade and we have come out with AT LEAST a hundred small advertising ideas that should have been implemented. Unfortunately, many of these never saw the light of day. It’s not because the ideas are bad, it is mostly because of one of the following reasons: Read More

I’ve been doing advertising for almost a decade and we have come out with AT LEAST a hundred small advertising ideas that should have been implemented. Unfortunately, many of these never saw the light of day. It’s not because the ideas are bad, it is mostly because of one of the following reasons: Read More

Yesterday, I discussed the first half of 8 Business Advertising Promos You Can Learn From. Today, let’s talk about the less successful ones. Let me just clarify that when I say promos, I am talking about special discounts, special offers or special advertising that businesses implement for a limite Read More

I will be discussing 8 small business advertising promos you can learn from. Four will be successful ones and the other four, failed ones. This is what we call tactical advertising. I discussed the difference between a strategic ad and a tactical ad. You can click here if you want to review... Read More

I’ll be discussing 7 Tips on how to create an effective street advertising for small businesses. Let’s begin by defining street advertising in the context of this article. This is actually under the umbrella of Out Of Home Advertising or OOH. This is any form of advertising that the consumer... Read More

Today, let’s discuss how small businesses can get free advertising through corporate social responsibility or CSR. CSR follows the concept that each company has a responsibility, in fact an obligation, to help the same community that allows them earn profit. Each company should choose a sector... Read More

Early this year, it has been reported by NY Times that there is a 9% decrease in magazine sales in the second half of 2009. Some of the well-known titles which experienced declines included W, down 41.7 percent to about 25,000 for an average issue; Newsweek, down 41.3 percent to about 62,000... Read More

Many have been asking what social networking site should small businesses use to advertise or sell products or service. Social networking site or SNS is all the rage and the amount of users in each site is astounding to say the least. I am sure that by now, you would have heard that had facebook... Read More

How to capture the elusive male market is one of the most challenging questions to answer for any business or advertiser primarily because there is a pre-conceived notion that men aren’t really “shoppers”. This may have changed with the continuous emergence of the “metro men”. They are beginning... Read More

Yesterday I wrote part 1 of How Is a TV Advertisement Produced. And as promised here is part 2.

How Is A TV Advertisement Produced Step 10: Agency-Production House Feasibility Study...

Once the production house is chosen, the agency will sit down with the production house to explain the boa Read More