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This part will expound more on research-based insights. These data are becoming more and more important with the changing consumer behavior. Remember that despite being raised in a period of rapid change, they display a remarkable self-confidence in their judgment. Teens do their research prior to Read More

Updating our knowledge on how to influence the teen market is becoming more and more difficult. Teens are evolving faster by the day. It may be a function of the utilities available to them like the internet, mobile phones and others.

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That leather jacket these rebels insist on wearing even in the stroke-inducing heat was first designed in 1928 by Irving Schott for Harley Davison. Several weeks after that, other designers caught wind of it and decided to make their own version. Several decades since, even Gap is already making th Read More

Looking through the anatomy of an effective advertiser is even harder than looking for Superman’s weakest body part for several reasons. One, we don’t call ourselves advertisers. That noun is so lame… advertiser. It sucks. We call ourselves by our names first and then by our job titles, Art Directo Read More

If I had a nickel for every time I hear a client say “I want a bigger logo and bigger brand name”… Again, business owners always think that making their logo bigger will maximize their investment. Yes, advertising people hate it because we don’t believe in hard selling anything. We believe that bra Read More

Brutal simplicity is the best way to make your ad easier to understand. The term brutal simplicity is actually a well-known mantra of Rich Silverstein, the executive creative director of Goodby, Silverstein & Partners. That quote is plastered on his door that serves as a reminder to his creative te Read More

Where to get ad ideas? Oh, there are so many ways, places and sources where you can get ideas for your ads. Quite frankly, this is one of the perks in working for an advertising agency or the advertising/marketing division of a company. You always have an excuse to go on facebook, browse the web, w Read More

It doesn’t matter whether or not you are the one who will be doing the art side of your ad, even before you begin, you need to have the briefing clear on your head and that is more important if you will not be executing the ad. Unless you know what you want, you will never be able to make sound dec Read More

There really is no exact process on how to create great visuals for your ad. If there was, all ads will have great visuals. Sad to say, creating a great visual is as much about natural talent as it is about hard work. It’s like the X-factor we talked about couple of days ago, you either have the ta Read More

There are different types of small business owners. After years in this industry, it still surprises me to realize that new breeds of clients seem to pop up just as when you thought you’ve seen it all. Unfortunately, most clients are a pain in the ass to deal with. Below are some of the types that Read More