There are 80 Things I Wish Someone Told Me About Small Business Advertising in my first 80 days at work to the rest of my advertising life easier. Unfortunately, I had to go and learn some of these things the hard way. Fast forward to several pounds after, things did eventually work out but I will
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You know that certain people have a certain image. You have the geeks, the jocks, the rebels, the loser, the formal ones, the perfect gentleman, the sexy one, the slutty one, the asshole, etc.
You want someone that has one, first and foremost. Yes, everyone has one but some don't do their image Read More
You want someone that has one, first and foremost. Yes, everyone has one but some don't do their image Read More
Small Business Advertising Tips – Groupon is an Advertising Platform
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 5010 days ago
Groupon is an advertising platform especially for small businesses and not a sales site. You read that right. Groupon is all the rage and many small businesses have been wanting to join the party because of what seems to be clearly a sales generating site. There is power in numbers. Even when they
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Small Business Advertising – Advertising Copywriting Tips Part 2
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 5011 days ago
Whenever you put out a material, the one thing that will grab people by the throat is the consumer benefit. Tell them what they are bound to gain if they join your promo or buy your product or do whatever it is that you want them to do. We wrote about that too in more detail on our past post...
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Small Business Advertising – Advertising Copywriting Tips Part 1
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 5012 days ago
Advertising copywriting tips is one of the topics that is so hard to write because there have been many attempts to write about this in the past. Type the topic on Google and you will have at least 40 pages of write ups about this. It is also something that not everyone can be good at. Don’t get me
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Advertising by the Numbers – Important Data on Advertising Part 2
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 5014 days ago
Because social networks and the internet in general allow people to know more about things easier, people are expecting a lot of sincerity and honesty from everyone that is online. The brands that are compassionate and charismatic are the ones consumers are attracted to. If the brand actually knows
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Advertising by the Numbers – Important Data on Advertising Part 1
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 5017 days ago
Advertising by the Numbers is one of the favourite topics of the whole advertising industry because of the sheer number and quality of insights you can get when you see the numbers and when you interpret the numbers right. The good news is that numbers of for 2010 advertising are finally out and yo
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Small Business Advertising- Advertising Laws You Should Follow Part 2
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 5018 days ago
Please bear in mind that this list is not comprehensive but it contains the major points that you should remember. As long as you follow these laws, you should be able to stay clear of any trouble. Also, keep in mind that the most important thing to remember when creating any kind of advertising ma
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Small Business Advertising – Advertising Laws You Should Follow
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 5019 days ago
Advertising laws you should follow may sound boring compared to the other topics we have talked about here but nonetheless necessary. One of the benefits that you lose when you don’t have your own advertising agency to service you is the free legal consultation. As you know, anything that goes out
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Advertising Basics – Understanding Media Planning and Buying
Posted by smallbusinessadvertising under AdvertisingFrom http://smallbusinessadvertisingstrategies.com 5020 days ago
Many have been asking me to write about understanding media planning and buying. To be honest, this was something I never planned on writing about because it is the aspect of advertising I least liked. It is a very technical job and being primarily a creative person, looking at excel sheets avalanc
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