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You need to know how to determine brand positioning for small businesses before you even think about advertising. It is part of doing a brand architecture which I hope to discuss in the near future. For this post, let’s try to break down several ways on how to determine brand positioning for small. Read More

Yesterday, we briefly reviewed how testimonials, as an advertising tactic, can help a business. I described how Amazon, Ebay and Zappos built their entire businesses around the concept of customer testimonial in the form of a feedback. They hinge on testimonials to gain the confidence of customers. Read More

Using testimonials for small businesses advertising is a pretty common tactic used by many businessmen. Not only it is perceived as an easy material to execute, it also gives other people the feeling of authenticity, the closest they will ever get to getting a personal recommendation...
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We recently reviewed the advertising trends of 2010, now let’s determine what advertising trends to expect in 2011. All the predictions are based on emerging trends of the past couple of years. Knowing what will come in the next year will allow you to understand the market and the ecosystem better. Read More

There are two kinds of methods used to measure effectiveness of advertisements. These are often referred to as types of research methods: Quantitative and Qualitative. Quantitative is the collection of numerical data to answer a specific research question and qualitative is based on understanding a Read More

Here is part 2 of how to measure advertisement effectiveness. As expected, there were some questions on my last post, primarily about my claim that you can’t really measure the effectiveness of advertisement. I just want to emphasize what I said early on the article. There were two main points in.. Read More

Today let’s discuss how to measure advertisement effectiveness. For almost two months now I have been sharing with you how to do an advertising plan, insights on certain market segments and even giving out advertising ideas and concepts. However, as in any investment, I am sure you are asking how.. Read More

No viral video has ever gone viral with people holding up the product from beginning to end or enumerating the benefits of their products (with the exception of Old Spice but that's another story). Their brands are incidental in the videos, almost accidental. So if you want your video to go viral.. Read More

Here are some lessons you should learn on how to create a viral video for small businesses based on the biggest viral videos so far.
Online advertising, if done right, is a channel a small business advertising should look into because it does not require a lot of budget. What will take you $50,000 Read More

Yesterday, I wrote about 2 small business advertising concepts you can use for your business. Those two were concepts we presented to other clients in the past but were rejected. As I’ve said, I don’t want these concepts to go to waste so you can use it if you want or use it as an inspiration for.. Read More