BizSugar.com › User › smallbusinessadvertising › Upcoming

Ever wondered how is a TV advertisement produced? This article will do a step by step process on how TV commercials are produced. The advertising industry is big and almost each project is unique. Thus, each commercial may call for a different procedure. However, the skeleton remains the same...
Read More

Here are some consumer insights on teens for small business advertising. The market will undergo a slight growth spurt, increasing from $189.7 billion in 2006 to $208.7 billion in 2011, according to “The Teens Market in the US” report from Packaged Facts. There are 26 million teens in the US today. Read More

There are more than six steps to an effective tactical advertising campaign for small business but I will discuss the shortest route possible. As I write more posts, I will definitely be expounding on certain topics.

For this post, let us concentrate on how to plan a tactical advertising campai Read More

How To Plan an Effective Advertising Campaign for Small Businesses second module will now be applied to an actual dummy campaign.

Yesterday I wrote about How To Plan An Effective Advertising Campaign For Small Businesses so today we are going to see how to execute it...

Read More

Today, I will be discussing another module also used by many advertising agencies. This is how to plan an effective advertising campaign for small businesses. Once we are done, you will realize that both modules really boil down to the same result. It really all depends on which one an advertisisin Read More

In my previous post, I went through one kind of module on how to plan an effective advertising campaign for agencies. I also promised that I will be executing that plan using the dummy case, “Whirlwind Travel Agency.”

Remember that this is a dummy campaign. Pieces of information I am using are.. Read More

There have been different processes on how to plan an effective advertising campaign for small businesses. It all depends on the system that is adapted by the marketing/advertising personnel you have or the advertising agency you hired.

If you have been working in the advertising industry... Read More

How small businesses should deal with the most difficult and angry customers should always be based on one thing - prevention rather than cure.

Jason Leonard, a 33-year-old Toyota owner from Louisiana suspected that every time he takes his truck in for a service at his local dealership, mechanic Read More

JetBlue Airways gives you points for every ticket you purchase from them. Starbucks can refill your coffee for free if you’re a Green Level Reward member and Best Buy gives you free shopping money after accumulating certain number of points.

There is a reason these companies implement a loyalty. Read More

The Pareto Principle – 80 percent of your business will come from 20 percent of your current customers – holds true to this day especially for small businesses. The key is in knowing how to retain the profitable 20 percent without ignoring the demands of the few who are dissatisfied. Remember that. Read More