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One of the best ways to get more visibility from your press release — and therefore clicks back to your site — is to make sure you amplify each release through all of your social media channels. It’s easy to forget to do this, but taking these three steps will ensure that more people read your rel Read More

Get the latest from Nellie Akalp on intellectual property, running a home business with kids at home, and moonlighting as an entrepreneur. Read More

If you’re looking for a great place to launch a business, why not try Georgia? Forming an LLC in Georgia is a great idea because it’s relatively inexpensive to live and work in this peach of a state. Read More

Everybody in public relations needs to always remember that press releases are basically news stories. And when I approach a news story, I’m always on the lookout for the facts. Part of the fact finding is credibility of the sources. Read More

Whether your small business sells goods or services, marketing events can be an ideal way to get in front of your audience because you literally get in front of your audience. Marketing events can encompass a variety of events; from tradeshows to roundtables to cocktails, meaning any business with Read More

Wouldn’t it be great if there was something you could do to attract attention to your franchise or business opportunity?

Well, there is. Keep reading. Read More

Whenever you hire a new employee, you should always issue a new hire press release. You should be proud of this talented individual you’ve brought on board, and telling the world about it can have some pretty amazing benefits. Read More

The ability to negotiate is essential in the business marketing environment. It may be a personal mission; such as negotiating a pay rise. It may even be for business reasons such as to negotiate a new contract with a key supplier, seller or advertiser. If this skill is not mastered it is likely th Read More

Whether you work from home or run your business elsewhere, having your kids at home for three months can create a logistical problem that can threaten your small business’s productivity during the summer. Read More

I will argue that press releases are an essential part of a good marketing and public relations strategy. But it occurred to me: what do journalists and reporters think of them? Are they accomplishing what we want them to (getting the attention of the media and making them clamor to write about our Read More