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Brands on social media don't know it yet, but there is a gaping hole in the big data they are using to analyze customer behavior. The team at Vision critical identified five significant blind spots in social media analytics. Read More

Zappos has become a benchmark in providing amazing customer experience. You too can have the same. Here are three points about the Zappos experience that you can apply to service your customers this holiday season. Read More

My first visit to À l'Épi de Blé, one of the few French bakeries in Winnipeg, dates back to 2012. I went there because on the recommendation of a friend. Read More

It is far easier now to jump into ecommerce and start selling products from home, even when you don’t have much technical or business experience. However, full-fledged startups are serious business. They take a lot of effort to get off the ground and that execution won’t be possible without some cr Read More

Over time, through development and expansion, the best places to start and run a business change. We’ve done the legwork for you on the current hot spots and up-and-coming scenes for next year. Here are some the places that entrepreneurs world over, might do well to start a business in, in 2015. Read More

Competitive analysis is necessary for all brands, but don't over-do it. While businesses need to understand the competitive landscape, key demographics and gaps in the market, they also run the risk of undermining their efforts. Obsessing over data or simply copying what everyone else is doing can Read More

There is no substitute in price for a peace of mind when you know the tools you paid for are doing the work they are designed to do for you so you can have an extra hour of sleep at night, an extra time to make some calls, or extra time with the family. Read More

Now that we’re in the final stretch of 2014, let's look at some content marketing trends to watch as we head into the new year. Read More

In this blog post, I share an over the shoulder real estate marketing case study with you. It is how we generated 29 buyer leads on Facebook in 5 days.
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What is “ordering ahead?” It’s a new way to do eCommerce that enables consumers to place an order online or through a mobile app and pick up their purchase at the store. Consumers like it because it allows them to forego long lines and wait times. Companies like it because offering... Read More