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Want to create a timeless resource for your audience? Aaron Orendorff shares 20 different evergreen content types and tips on how to make yours stand out. Read More

Public Relations Versus Marketing: What are the Differences?

Marketing and public relations (PR) are both important activities for businesses of any size, and they both involve innovation. But how do they differ, exactly? Read More

5 Tips for Establishing Local Brand Awareness: Your Essential Guide

Today’s all about starting and growing locally, establishing local brand awareness is critical in winning over customers and establishing a well-rooted business. Read More

An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you can use it to help build trust in you and your business. Ann shares three steps that can improve your About page, thus boosting both brand lo Read More

Brands are playing it safe with their messaging, but there are still opportunities to serve and engage audiences.

Creating brand content during a global pandemic is not on anyone’s résumé list of experiences. Brands now have to rethink their customers’ priorities to determine what’s worth commun Read More

I am doing an EGO search on singer, Rozalla Miller's artist name, Rozalla, a.k.a The Queen of Rave. We talk about her love for music, and her long career as a singer. Jonathan of @RozallaMusicFan on Twitter, is sharing his story on how he got aboard as a team member. I repeatedly say how much I app Read More

The era of stable lifetime jobs for business professionals within a single company are gone. Companies are rightsized quickly now as markets change rapidly, and business professionals are quick to jump to new opportunities for growth and survival, with no ties to special benefits or pension plans. Read More

It's one of the hottest sectors in franchising. It's also one of the most misunderstood business-types. That's because not everyone has the one skill needed to be a successful franchisee in this business. Read More

How to Improve Brand Reputation Are you trying to improve the reputation of your brand? This is something that many businesses struggle with and can be a lengthy process. Still, there are a few tips and tricks which can deliver quick results.

These tips could help your business to attract more c Read More

This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there.

In this episode, I recomm Read More