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Peter Montoya, author of The Brand Called You, is the latest visitor to the BizBooks discussion series, hosted by Slate's BizBox. Submit a question before December 5th! Read More

Almost every “start your own business” guide out there seems to have one piece of advice in common: you MUST have a business plan. In order to grow a successful business, they say, you need to have every aspect planned before you start. While I agree that this may be true for someone who will be launching a full-scale small business that they wil Read More

It takes three times more effort to get business from a new customer than from an existing customer, yet we're all obsessed with pursuing the next deal. Read More

How people build their business with little money and a lot of tenacity. Read More

StartUp New Orleans, a peer-to-peer initiative designed to attract startups and entrepreneurs to New Orleans, has reached its goal of attracting five startups by the end of the year. Just six months old, StartUp reached its goal two months ahead of schedule. With five companies committed and many more interested, the effort has been successful i Read More

Today your brand extends far beyond your web site. This "REPUTATION CLOUD" includes all of your active marketing but it also includes all that your customers and competitors say about you online. Facebook, eBay, Twitter, Myspace, and thousands of blogs and forums all offer you opportunities to promote (and defend) your products. Are your marke Read More

Reading books, blogs, and forums on the subject, the general consensus seems to be that there is a happy medium between undercutting the major competition without shooting so low that people wont take you seriously. I'll take you through the process I used in order to come up with my prices. Although this process is specifically for my business Read More

Women make up over half of the population and workforce and they influence the large majority of purchasing decisions. So why aren't women obtaining those same levels of success as men in the business world? Is a good-old boy network stifling women? Do women lack the skills, abilities or experience to reach higher levels of success in greater numb Read More

The majority of buyers said their cycle's duration was 6 months, or longer. The problem is that most marketers stop and start their marketing campaigns in less than 6 month increments. When they stop and start, they forfeit the continuity, consistency and engagement they've built up to that point and start over with a new campaign. Read More

Pay per click is an advertising laboratory. Every new account, every adgroup, every keyword, every ad is a test. There are no guarantees when you start - which keywords will work, which ads, which search networks, and so on. Everything's a test in the beginning. And no matter how long your account has been running, the way to improvement is always Read More