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There's a recurring thread in the social media circles that goes something like this: “Seth Godin doesn't use Twitter. He doesn't get it.” And “Seth Godin doesn't allow comments. He's not in the conversation.” Okay, first, Seth explained why he doesn't have comments 2.5 years ago. He's probably explained why he doesn't use Twitter, and he told me Read More

In fact, having this arrangement means that you can be more selective about the advertising you accept, or choose to forego it altogether. So here they are: Read More

Many people (including some sales and marketing coaches) think selling is a matter of manipulating, pushing, or tricking customers. And some selling is just that. Con men and boiler room operations are at the extreme edge of persuasive communication, and they give the rest of it a bad name. Read More

In the video below I walk through all the steps you need for setting up your own Facebook ad campaign. Read More

An experienced California litigator shares the secrets of how she gets the other side's witnesses to open up during depositions--and how you can apply this powerful communication technique in all of your personal and professional relationships. Read More

On Friday Google launched 'SearchWiki', a functionality that allows users to customize their own search results and put them in control by allowing people to edit, review, delete and even add pages to the same search results. Read More

Not many people are aware of the power of online classified advertisements, both to drive traffic to your web site, and in the case of new web sites, to get them indexed quickly with the search engines. If your not convinced that online classified Advertisements are worth investigating, consider that eBay have recently released an online classifie Read More

Are you considering a direct mail campaign in the near future? Looking for some tips on how to be successful at it? Read on to discover a few proven direct marketing strategies to double or even triple the response rate. Read More

A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that's understandable, given the technical background of many of the practitioners and the perception that those elements are relatively easy to control. But many search marketers do themselves and their clients a disservice by not Read More

With revenue slumping for many companies due to the economic downturn, many marketing and sales executives are realizing taking steps to avoid being too slow to respond to the interest of a prospective buyer. The traditional industry guidelines have suggested 24 to 48 hours was an acceptable response time for web leads, but many companies are now Read More