The number of Gamma women in America - those who influence a wide network of consumers and generate and disseminate new ideas and trends - is estimated at 55 million and growing, according to a report from Meredith Corporation.
As the social and technological environment becomes more suited to their communication styles, their influence in the
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ArmadaIG voted on the following stories on BizSugar
'Gamma Women' 55 Million Strong, to Define New Marketing Model
Posted by Shelly under NewsFrom http://www.marketingcharts.com 5890 days ago
Made Hot by: on September 18, 2008 3:55 pm
Why hiring newbies may be better than hiring experienced workers
Posted by Shelly under Human ResourcesFrom http://knowledge.wharton.upenn.edu 5890 days ago
Made Hot by: on September 17, 2008 5:29 pm
As life-long employment fades and the workforce becomes increasingly mobile, many companies look to hire skilled, experienced workers to improve productivity quickly. Those workers, however, often bring baggage from prior jobs that can negate the benefits of their prior experience, according to new Wharton research.
Companies might be better of
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UPS unit starts bridge loan for small importers
Posted by TimJustus under GlobalFrom http://www.reuters.com 5890 days ago
Made Hot by: on September 18, 2008 11:41 pm
United Parcel Service Inc has launched a bridge loan for small U.S. businesses that import goods into the country.
Under the UPS Capital Cargo Finance program, the company will advance 50 percent of the value of goods to U.S. importers for up to 60 days upon pickup of the merchandise in a foreign country. The goods themselves will serve as coll
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Bounce! by Barry Moltz - Book-Reviews - Nikki Leigh
Posted by litekepr under Success StoriesFrom http://www.evancarmichael.com 5891 days ago
We all love to share our success stories in business. But, there is so much to learn from our failures. One key to learning from our failures is to be prepared for failure, develop the humility to deal with problems and develop the keys that we need in order to be resilient. Barry Moltz explains how to do these things in his book - Bounce! Failure
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BizBox's Michael Taylor: The Credit Crunch Can Help Small Cos.
Posted by BizBox under FinanceFrom http://bizbox.slate.com 5891 days ago
Made Hot by: on September 17, 2008 4:32 pm
Michael Taylor of Slate's BizBox argues that small businesses' natural low-debt conditions puts them at a tremendous advantage as credit becomes increasingly scarce.
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Slate's new business site, The Big Money
Posted by BizBox under NewsFrom http://www.thebigmoney.com 5891 days ago
Made Hot by: on September 17, 2008 5:30 pm
Slate has a new business site, The Big Money. Check it out!
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Become a Top Dog
Posted by Becky under MarketingFrom http://www.fuelnet.com 5891 days ago
Made Hot by: on September 17, 2008 4:32 pm
Learn how alpha companies — businesses that dominate their industry or product category — earn top-dog position, according to Wes Ball, author of The Alpha Factor (thealphafactor.com). The article includes tested ways to increase revenues, knock out competitors, and create a winning brand.
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Exceed Expectations; Increase Your Profits
Posted by ashlyrevi under Online MarketingFrom http://www.p2w2.com 5891 days ago
Made Hot by: on September 17, 2008 4:33 pm
Making promises is easy. Delivering is not. If you deliver more than expected, the customer talks positively about you to some people.
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Semantic advertising: 4 different kinds
Posted by chiefmartec under Online MarketingFrom http://www.chiefmartec.com 5893 days ago
What exactly is semantic advertising? This article describes 4 different kinds of advertising that take advantage of semantic web technology.
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Humor in marketing? Cartoons? This guy has done it all
Posted by JuliePower under MarketingFrom http://eimr.blogspot.com 5894 days ago
Made Hot by: on September 16, 2008 6:12 pm
When marketer Tom Fishbourne started drawing cartoons poking fun at senior management, all his marketing friends thought he was committing career suicide. But then, he started seeing executives pop up his distribution list too. Today he has 10,000 subscribers to his weekly cartoon and he landed his recent hot job because of his cartoons, not in sp
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