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Below are a few ingredients that you can add to your spice shelf. Add one or two or try them all to create your own tasty selection. Read More

Below I've listed a few of the best ways to use LinkedIn as a lead-generation tool for your business. Read More

Many organizations invest in analytics, but only see marginal results. Some companies have pulled back from using analytics for more than basic metrics because it can be costly to pursue, while others have embraced analytics and are thriving. This is one of the key points made in Thomas Davenport's paper "Competing on Analytics" (note: Harvard Read More

Channel executives at IT hardware and software companies are being asked to sell more through their reseller channels, and both they and their channel partners know what kinds of programs can help make resellers more successful. Yet new research indicates Read More

Surviving and even thriving in this turbulent economic period has everyone looking to cut costs. From our newest and recently published Email Marketing Benchmark Guide, herefs a timely chart for marketers. It says: Keep email off the chopping block. Read More

So self-promotion isn't evil. Just another way to generate business. And it can be fun. Especially if you take an unorthodox slant, as you'll see from the following list. Read More

Yahoo is giving advertisers the ability to target ads by ZIP code rather than just by city and state. The ZIP code targeting feature analyzes a searcher's Internet Protocol (IP) address and manually-input user data, then serves ads based on their location. Read More

I can't believe a new feature from Google isn't getting more notice, because it converts already-existing links to your site into much higher quality links, for free. The Google webmaster blog just announced that you can find the pages that link to 404 pages on your site. Read More

It looks like US entrepreneurs are increasingly turning to microloans as banks tighten lending standards. To be sure, microlending is a tiny, tiny piece of small business credit in the US. Microlenders tend to be small nonprofits, and all their loans combined probably wouldn't be a blip on the portfolios of one of the big banks. That said, ther Read More

MySpace launched a beta version of its do-it-yourself advertising platform that's aimed at letting individuals and small businesses create their own ads that can be customized to specific users of the social network. The new MyAds service, which MySpace first detailed in November, will enable anyone to create customized banner advertisements u Read More