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Saturation mail is a way to reach all the households in a given area at a low postage rate. In its whitepaper, Saturation Mail: A “Best Kept Secret” No More, Melissa DATA's experts explain the benefits of saturation mailings, including lowering your cost per lead by 70 percent, mailing to a targeted audience in the community, and saving 24 cents o Read More

Being a sales manager is one of the most difficult jobs on the planet. It requires a thorough knowledge of virtually every aspect of the business. And it suffers from a high turnover because the sales manager is ALWAYS the scape-goat when things goes wrong. Given that the job is so difficult, I thought it might be helpful to provide some advi Read More

Bank loans have been harder to come by, but that doesn't mean companies' need for funding has dried up. To get cash, small and medium-size businesses have increasingly turned to firms that get them money they are owed more quickly. The firms, known as factoring companies, say they are seeing an uptick in the quantity and caliber of businesse Read More

Ryan Anderson recently did something remarkable. He wrote a post, but it wasn't just any post to me. He wrote a post a few days after sending me a check for $60, money that was never meant to be paid back. Since the check was unexpected and unnecessary, I donated it in his name to the Arthritis Foundation where it will do the most good. Read More

By offering free shipping on Internet orders, not only do your potential customers benefit from shopping from home but they are also not being penalized for doing so by incurring delivery charges. Amazon has recently dropped its minimum order value by two-thirds in the run up to Christmas. To make the most of your free delivery offer, ensure t Read More

If you are a google adsense publisher, you may have heard many frightened stories about the banned publishers who suddenly found their account disabled and their businesses are destroyed even before start because they depend on Google to earn money. Here's how to reinstate your account Read More

Your business is a data-driven machine. You live and die by leads and sales. You don't have time for unmeasurable, time-consuming concepts like community and conversation. Fine. Forget community. Forget conversation. There's a far simpler, far more measurable reason to blog: search engine rankings. Read More

There are a number of tools that aggregate plenty of useful SEO related information on one page. The idea is that you can quickly evaluate any page and get an instant access to each individual source for more information. I can't say I use them very often but at times that's really very convenient when you need a quick SEO overview (the star-ratin Read More

Here are six reasons why you should invest in internet marketing during the recession... Read More

SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times. Read More