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If you want your blog to become more than a hobby, you'll need to take steps to improve your blog from at least five different perspectives. Here are thoughts on how you should consider your goal, your design, your content, how you promote it, and the business aspects of your blog. Read More

Creativity does not have to cost much — it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back. Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials Read More

The strategies offered in “How to WOW”, the new book from Frances Cole Jones, come from a spectrum of modalities. Read More

The best news about this whole trust business is that you can charge a premium for trust. Trust can be a fantastic investment into your business. Read More

One of the fast-growing trends in small business these days is teleworking - employees working from home or away from the company's main office. Surging gas prices driving up the already high cost of commuting and growing environmental concerns are just the most recent and headline-grabbing inducements that make telework increasingly attractive to Read More

How are the credit markets affecting small businesses in the United States. To try to get some statistical data to answer their questions, the author decided to take a look at peer-to-peer lending. Peer-to-peer lending gets at part of the effect of the credit markets on small businesses because some entrepreneurs borrow money from other individual Read More

A lot has been made of the recent post at Google's Webmaster Central Blog regarding duplicate content. The post, entitled Demystifying the “Duplicate Content Penalty”, basically calls into question the idea that a site can be “penalized” for having significantly similar content to another site and places the blame on webmasters and SEOs for perpe Read More

People don't want to get in their car and drive to a restaurant that now costs more. Despite the long odds, however, many entrepreneurs are thriving by rewriting the standard “program” for how to run a restaurant. Read More

Are you happy with your credit card processor? Are you getting the best deal? Many small businesses across the U.S. aren't which has led to the launch of a comparison-shopping website for B2B financial services. Read More

Brands are becoming worth less, if not just plain worthless. That's the theme of a series of books out this year, the newest being “Branding Only Works on Cattle” excerpted on Change This. Author Jonathan Salem Baskin argues that brands are a 20th century quirk, and are about to go back to their traditional role: names. Read More