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In The Disconnect in PPC vs. SEO Spending, Rand Fishkin demonstrates that "SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets," then asks: "Why does paid search earn so many more marketing dollars?" Read More

Why isn't that great content translating into more sales? Let's look at three common copy mistakes that keep your readers from becoming customers, and how you can turn that around. Read More

Some really useful software that can be utilised by the small business owner to manage and grow their business. Read More

Slate's BizBox reports on the significant drop in SBA-backed loans during FY 2008, and what Congress could do to rectify the situation. Read More

I just spent the day today at the Future of Social Media Conference in London. It was an event put on by a leading trade show group here in the UK responsible for what most consider the largest Internet trade show in the UK, Internet World which is held annually. The conference was a packed session, with nearly 300 marketers in the room (easily do Read More

B2B marketers establish conversions - or desired actions - throughout their customers' buying process. These actions may take place online, on the phone, or live at a specific location. Regardless, many occur at the local level. Local search enables marketers to capitalize on these interactions and differentiate your firm based upon one very impor Read More

The key to properly applying this model to landing pages is to make sure that there's continuity and flow to support a visitor's progression through each of the steps. None of the steps can be skipped, and all of them must happen in sequence. That's not to say that equal emphasis should be placed on each within your landing page, or that visito Read More

As more and more marketers and salespeople grapple with how to segment their leads and personalize their messaging, the question of demographics is asked. If you've created an emarketing campaign lately, you've likely been asked, what's the customer profile you're targeting? Read More

The Internet is not just changing the way people live but altering the way our brains work with a neuroscientist arguing this is an evolutionary change which will put the tech-savvy at the top of the new social order. Read More

Facebook is the social media site of choice for many US online retailers, judging by an August 2008 study by Internet Retailer and Vovici. Nearly one-third of responding businesses said they had a Facebook page, compared with 27% that had a MySpace page and just over one-quarter that had a page on YouTube. Read More