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1974: A family trip to Florida. A bad batch of milk lands us in the hospital and ruins the vacation. The hotel offers us $1.50 for three glasses of milk!!! A lesson in PR and damage control in this, the Internet Age Read More

Customer relationship management is all about understanding your customer. Through customer understanding, your business can deliver successfully and profitabl Read More

It struck me how similar customer relationships are to a marriage. Initially, there's the wedding - that exciting part when you land the contract and everyone is full of energy, anticipation and eagerness to please Read More

Looking for a Degree in Business? Forget Harvard! Forget Wharton. Forget huge student loan repayments! Biz Sugar is free, it's where great business minds congregate, it's a community...and IT ROCKS Read More

On Monday, I went to the bank to deposit a personal cheque. The queue resembled the queue you might expect from the Passport Office the day after their strike....Yes it was long and disorderly. The general banking area has 6 customer service desks... Read More

Social media marketing is a real opportunity to drive business success. Without planning, your business social media marketing can fail or worse, represent your company badly. Are you using social media as part of a strategy or because you feel you should Read More

Whether you are a business-owner without the time, writing skills or resources to sustain a blog, or a writer looking to break into a niche-profession, the marriage between businessperson and blogger can be a match made in heaven Read More

Some of us may find ourselves sitting in front of the computer for many hours during the day (like you are now). So I thought I would share a few simple exercises with you to help stretch your limbs, eyes, ears and other areas of your bod Read More

As a business-to-business (B2B) professional, does the pervasive use of Twitter mystify you? Do you think of it solely as the domain of bored teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development. Here are 9 tips to help you understand why and how to use Twitter to your advantage Read More

Linchpin opened our eyes, not necessarily by providing brand new ideas but explaining in plain English core values, dragging us inevitably back to the basics Read More