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I recently decided that I was going to own a game console. Anyone that has been properly bombarded by marketing messages will probably tell that the fight in this field is betweek XBox (Microsoft), Play Station (Sony) and Wee (Nintendo). Naturally, my first task was to get informed about the differ Read More

Direct marketing is only one of the many tools available to your small business today. But gaining the knowledge and experience to use these tools effectively is another matter. Check out Josh Grillo’s video on evaluating the pros and cons of your next direct marketing campaign then move on to some Read More

No matter if you're selling jewelry, consultancy services or smartphone apps, we are all customer service representatives. Authentic customer service is more than a smile. Read More

You can use your smart phone, tablet, laptop, and/or computer to accept payment. The kit can be bought for less than $100 in the U.S. and Canada, and comes with a merchant account. Read More

Legendary copywriter Robert Bly recently hosted a roundtable event for StepByStepMarketing.com. Here are some of powerful strategies for writing subject lines that get emails opened.
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Email marketing is one of the most widely applied marketing tools and is vital for reaching those who are not at the cutting edge of the social media scene. Read More

While most small business owners are satisfied with operating their start-ups within the confinements of their own home, that doesn't mean that they're necessarily comfortable with opening their doors and using their living room to meet with clients, investors and/or customers. Read More

Today I am being interviewed by Allison Duncan who runs the BlogsAloud Podcast as well as the BlogAllie podcast, which is produced in cooperation with the good folks at BlogInteract.com. She sent me her preliminary questions for the interview and one of them really struck the cord. Read More

The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian Online Advertising Revenues for 2010 exceeded budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010. As a result, the Internet has surpassed Daily Newspaper, and is now second only to Televis Read More

Disney takes pride in giving its theme park visitors memorable experience. Similar experience of two children during their visit to Disney World provides valuable lessons in customer service and employee management for all small business owners. Read More