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How to choose the face of your business is one of the trickiest questions in advertising because the answer depends a lot on gut feel and history of the business. Essentially, there are two kinds of “Face of the Business”. The more traditional is one is by getting a “talent” or model. You come out Read More

A short six step system to getting your customer complaints and concerns resolved quickly and in a professional manor. Read More

You know why we love Santa so much? Because he knows us. He knows each kid on his list and he knows when a kid has been naughty or nice. He rewards the nice so why shouldn’t you?
Know your customer. Know their birthdays, anniversaries ,when they made their first purchase, their favourite dish in y Read More

I've been remiss telling this great customer experience story. About three weeks ago Kay, Kelly and I had dinner with our good friends Art Turock and Haley Ashland. We chose Joey Southcenter, because we enjoy the food (blue cheese covered french fries... Read More

Learn the most typical customer service mistakes that startups make and what they should really be doing. Read More

This was a piece I originally wrote for AgencySide, and am reposting here as I felt it would provide additional exposure to the idea of PR agencies being backed by SEO support. Read More

The well-regarded online marketplace does the ostrich act concerning a line of tasteless cards. Who suffers? Its other vendors and many of its (former) customers. Read More

Here is part 2 of what advertising trends to expect in 2011. We wrote the first part yesterday which you can check out by clicking here.

What Advertising Trends to Expect in 2011: Interaction over reach

Traditional media such as TV, radio and print play on the number people they are able to Read More

My motivation today for writing this post was partly to not have to think too hard and partly to share an example of a great customer service experience.I’d also like to encourage you to contribute an example of a great customer service experience to Stan Phelps’ “The Purple Goldfish Project: How t Read More

Here are 5 Christmas advertising Ideas for Small Businesses you can use. Considering that Christmas is almost here, it might be a little hard for you to pull all these off. I apologize for posting late. But I encourage you to pick just one of these ideas and put it into practice...

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