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With the National Retail Federation predicting just a 2.2 percent increase in holiday spending, the lowest since 2002, consumers will be looking to retailers' and e-tailers' promotions to help them make the best shopping decisions. In a Target Marketing Group webinar, "60 Minutes to Accelerate Your Holiday Sales," e-mail marketing experts o Read More

Creativity does not have to cost much — it can take the place of big expenditures. In fact, creativity can be a powerful asset if you learn to use it and not hold back. Case in point: recently I attended the Small Business Marketing Unleashed Conference. As is typical at such conferences, each attendee received a bag with promotional materials Read More

Regardless of the industry, everyone has had a challenging experience with customer service. Because the Internet has given businesses the opportunity to connect with more consumers, the focus on customer service quality has given way to customer service quantity. Here are five key practices (starting with the easiest) to creating an exceptional c Read More

Google does a lot of things that can help local businesses market themselves and become more visible to potential customers. They recently announced a partnership with NBC that will have Google distributing ads on NBC channels while addressing local markets. Read More

An overwhelming majority (81%) of US small and medium-sized businesses (SMBs) say they will maintain or increase their ad spending in the next 12 months Read More

Here's an outdoor campaign that broke all the rules in all of the right ways. Read More

A loyalty program, of course, will not increase a customer's loyalty, so that should not be the overriding goal. Rather, the purpose of the program is to demonstrate the company's loyalty to a good customer, and often that surfaces in economic value like discounts, gift certificates, points, etc. Read More

Joy For Customers Of A Small Business When The Business Owner Treats Entrepreneurship As A Privilege And Pleasure, Not Just A Way To Maximize Profits Read More

In a weak economy, it's especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th Read More

Seth makes the point that a click on an ad doesn't cost a reader anything, but gives the writer a small reward for producing good content. Read More