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Advertising direct mail takes many forms: envelope packages, self-mailers, catalogs, magalogs, flyers, postcards, and more. That's one of the advantages of direct mail. Let's take a quick look at how to write and design the granddaddy of all direct mail formats, the classic direct mail package. Read More

Commercial B2B video's require emotion too in order to become viral. Read More

A simple lesson I learned from a Christmas tree salesman could turn your customers into a referral generating machine— Read More

It's tempting to stick with the sales techniques that have worked for us in the past, but going that extra mile beguiles customers, sparking new interest in what we have to offer. Read More

A Specific Media study finds the presence of display advertising significantly affects click-through and search style across both paid and organic searches. In the "travel and tourism" category, display advertising engendered a 274% lift on both paid and organic search. A 260% lift was seen on searches in realm of "health," while "personal Read More

The internet is a fast-paced environment. People can come to your website at any hour from a wide range of locations, each of them with different intentions or needs. Unlike physical retail stores, you can't see who is coming in and browsing around. You don't know much about the people reading you. How can we develop a rough profile of all these i Read More

Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Nevertheless, a question is a tool. And as with any tool, any copywriting strategy or tactic, if a question is not formulated and handled with proper caution it could indeed do immeasurably more harm than good. Well, let me correct Read More

Are there ways you can further strengthen your customer relationships, or do you think you already know everything there is to know about them? "Why" questions give you invaluable insight into the motives behind your customers' actions, letting you probe deeper into what really motivates them and what they truly value in doing business with yo Read More

Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics. As a result, I tried t Read More

Whether we like it or not, the current recession will separate the weak from the strong. For many businesses, I believe the deciding factor will be how well they recognize: The linchpin of an effective recessionary strategy is aggressive customer focus! Here are concrete suggestions on how you can recession-proof your business through better cust Read More