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Hard-sell or soft-sell approach in your copy? What's the best way to go? Read More

Keys to providing great customer service. Read More

Here's a Business Week article...Meet the Antipreneurs:They're against advertising, corporate America, and globalization. That's good for business...that deserved a rant. Read More

Marketers are working hard behind the scenes to make sure it's much, much worse in the future. Doing things like ... Read More

As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which de Read More

Do you use script books to talk to your prospects? If so, it's time to set them aside and learn this one easy skill that will move you leaps and bounds beyond your competition in network marketing. Read More

Denny Hatch, direct marketing guru, describes his unpleasant Kindle moment. "My Kindle arrived last week, and, in a word, Amazon's fulfillment stinks." Read More

Guy Kawasaki interviews Dave Balter, founder of Bzz Agent. Grab a free download Dave's new book, The Word of Mouth Manual II Read More

Ever since that dreadful summer of 2007, things have really been all doom-and-gloom for the American economy. Oil prices have surged, Foreclosures are at an all-time high, employment is starting to drop, and consumer confidence seems to be gliding down as fast as our gas prices are floating upwards. What's small or mid-sized business owner to do i Read More

A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt. Here are 9 1/2 ways how to get your customers Read More