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Customer experience is more than just customer service. This is Amazon's philosophy, and you can see how successful that company is. BusinessWeek has an in depth look at Amazon's practices when it comes to dealing with customers, and small businesses looking to boost their own success should pay attention. Read More

why image is everything Read More

There is one form of advertising that has always worked, and will continue to work, and has nearly a guaranteed positive ROI. It's the most trusted form of advertising out there, has no shelf life, and will always be well received by your market — so what is it? Word Of Mouth! Read More

How can you be more like Lenscrafters and less like Macy's Optical Department? Read on... Read More

RFM stands for Recency, Frequency and Monetary Value. It has been used by direct marketers for over 40 years as a segmentation tool to increase marketing ROI. The basic premise of RFM is that customers who have purchased more recently, more frequently and have spent more with your company are your best prospects for future direct marketing campa Read More

What should you do with your advertising budget in a down economy? It's probably the opposite of what you might think Read More

What the heck, the phone's not ringing like it was this time last year, something must be up. In good times it's easy to get lazy and one of the first things to go is that genuine, I really appreciate your business and want to see how I can make your life better, approach to serving customers... Read More

Does sex sell or distract from your campaign message? Controversy is spinning over a brave online video campaign featuring dozens of topless sexy chicks parachute jumping to form a sky message "Siemens washing machine only 4999" or about $900. Read More

The average consumer may not be watching the nightly news or reading a local paper - but those influencing them probably are. According to a recent Ipsos Public Affairs Study more than three quarters of digital, or online, influencers are influenced themselves by traditional media. Read More

The economy, unemployment, companies folding, people losing their homes--2008 has left consumers wary of businesses. And that lack of consumer confidence requires straightforward, honest advertising messages to regain marketplace security. In 2009, perhaps more than ever, the words you use in your copywriting can determine whether you make a sale Read More