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Decision point. We know that having a vision for your organisation is more than a fantasy of what the business could be. It sounds so grandiose... Read More

Sales Opportunity Acid Test (SOAT) – How to rank and prioritize sales pursuits so that you are focusing your efforts where they should be and not spinning your wheels on pursuits that you shouldn’t be chasing. How to create a SOAT list. Read More

This week I read Seth Godin's Unleashing the SUPER Ideavirus on Vook. I really enjoyed the material, and I absolutely loved experiencing the content as a blend of text, video, and hyperlinks. This is my first time purchasing an eBook (I've read a few free pdfs) and it was an overwhelmingly positive experience.

But I still won't be buying eBooks... Read More

One of St. Patrick's legendary feats is that he chased the snakes off the island. Although all evidence suggests that post-glacial Ireland never had snakes, the symbolic nature of this historic account can be equally applied to your small business.

Every business has its snakes. Those barriers, big or small which are preventing it from reaching the next level, from gaining more market share, r Read More

There is real power in leveraging the power of other sites to make sure your content is found. Document repositories can help you "get found" on page 1 of the search engines simply by uploading and tagging your documents. Read More

This is a presentation on 10 startup to-dos – things that people should think about when starting a company. Read More

Today, in the Wall Street Journal, there is an article call "Entrepreneurs Question Value of Social Media." In it you can read how small business is starting to question the real value of Twitter - pointing to a survey that found that 22% made a profit, 53% broke even, and 19% lost money after engaging with social media. Read More

Bill Rice recalls the late 1990s and the first several years of the 21st century, when lead-gen campaigns on the Web turned acquiring sales leads into a volume game. “Leads were plentiful and a 1% to 2% conversion rate was considered successful,” said Rice, chief sales officer of Kaleidico, which provides software for b-to-b sales. Read More

A balance between search engine optimization (SEO) and website design is essential for website success. Understanding their interplay is important. Read More

In a tough market, freelance copywriters can be all too keen to grab the next deal, sometimes against our better judgement. Eager to please and allured by the work it can be easy to ignore the warning signs and dismiss our gut instincts, failing to take the necessary precautions from the start. Read More