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Leaders are not born, but made through hard work and dedication. What skills do you need to develop to be a leader in your organization? Read More

According to Google, the Google Display Network combines the best contextual and audience targeting in the world – with the scale of reaching 92% of US internet users. It is a great platform to expand your B2B marketing reach beyond the traditional search campaigns, but all the different targeting Read More

We’re thrilled to release our new report on the State of B2B Lead Generation for 2013. The report – as we did in 2012 – dives into the complex and evolving world of online lead generation with a distinct B2B focus.

We asked a few hundred B2B marketers lots of questions about lead generation, le Read More

A few weeks ago, a number of us here at BuyerZone attended the Small Business Expo in Boston, MA and we wanted to share a few observations for those who were unable to attend. As a quick reminder, the Small Business Expo is the largest nation-wide B2B tradeshow, conference & networking event for Sm Read More

Even with impressive new functionalities, however, many companies that have invested in IEM software are not currently realizing the full scope of ROI this type of software can deliver. This is often due to a lack of harmonized business processes and a supporting company culture.

Maximize ROI on Read More

Content marketing should be a tool in any B2B marketer’s tool belt. Creating great content that drives visitors to your site is important, but you want to make sure you’re garnering an audience that will convert through that content (whatever that conversion may mean for your business). This should Read More

Why should your business be outwardly festive during the holidays? Personality.

Users appreciate businesses that show a bit of flair, especially around the holidays. Whether it’s Halloween, Christmas or April Fools, festive stunts and funny pages remind visitors that your site is run by a grou Read More

I know you’ve put a ton of work into the design and usability of your website. Every good B2B marketer does. You’ve tweaked colors, images copy and layout all in the name of boosting the conversion rate. But if there’s one thing you need to do to improve the usability of your website and generat Read More

Leveraging content in an effort to be viewed as a thought leader is no longer the strategy of B-to-B marketers alone. Established B-to-C merchants are devoting valuable space in their catalogs and on their websites to promoting content, not selling their products -- well, at least not directly.
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One of my favorite things to do around Halloween is to watch all the classic Halloween movies. Amongst the spooky movie selection is my all-time favorite: Hocus Pocus. After watching the movie recently, I realized that there are a few lessons content marketers can actually take away.

They are as Read More