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Considering a social media strategy? Thinking about taking your first steps into the social media pool? Here is a good first step: reading this post. It's by Steven Groves, Chief Evangelist of www.thesocialmediabible.com. This trinity will serve as the foundation for your social media strategy. Read More

As the launch date draws nearer, I can't stop but to think how Google Wave can change the landscape of how we communicate and collaborate online. Much has been promised and we have also seen how some of the cool features can improve the way we work. I have thought of 10 benefits that we can yield from this highly anticipated platform. The actual Read More

David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers. Read More

Don't have time to coach your sales people? Managers who are not coaching their people will not achieve the highest levels of performance---both with their team and for their organization. One of the most important aspects of the sales manager's job is to develop their people. Read More

That's what my boss used to shout from his office after talking with a salesperson. Read More

Everyone seemed to be back at work the day after Labour Day, except sales, why? Read More

Wouldn't life be easier if you an inbuilt warning system that you are approaching dangerous ground that could harm your business's growth. To be successful in marketing your small business you need to be able to read the warning signs so you can take the necessary action and avert the dangers. The good news is that you can set up and run a sim Read More

Small business should work where ever possible to get its piece of the economic stimulus package. Read the attached story from the Santa Monica Mirror about a workshop held in Southern California to keep local small business aware of what's available. Economic stimulus money in the billions is circulating to fund various projects. Contact your st Read More

The unemployed start small businesses with state funding. This story from msmbc looks at a handful of U.S. states managing an obscure program that seeks to turn unemployed people into entrepreneurs while they are allowed to continue collecting benefits. For the most part, the U.S., at least in some states, is somewhat unfriendly to unemployed peop Read More

Does your small business really need investment? Bootstrap entrepreneur and advocate Greg Gianforte has famously stated that of all the things young startups need, money in the form of outside investment is not one of them. Too much funding at the outset of a business can keep entrepreneurs from focusing adequately on getting customers and bringin Read More