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This article looks at the changes in pharma in 2010. The reality is that most of the changes are cosmetic and don't address the systemic issues. Read More

Are we underestimating the intelligence of the B2B community to be able to decipher whether a proposition is for them or for a consumer? Read More

A/B testing is great for iteratively improving web applications. I have had loads of conversations with startups who are using it to test. However, they all Read More

This article adresses the concerns of small business bloggers who worry about their small subscriber lists Read More

With a little help from a tiny technology company located in Mountain View, Ca, two bloggers have... Read More

Interview with the author of The New Rules of Marketing & PR David Meerman Scott one of our must read books for entrepreneurs. Read More

Todd Sattersten, author of Four Simple Lessons About Cost, Price, Margin and The Options Available to The 21st Century Business, was a guest on my radio show recently. I asked him: What are these 4 simple lessons about cost, price, margin and the options available to 21st century businesses? Read More

Caelen King of RevaHealth.com welcomes Weedle to the world and examines how PPC advertising might work for them as a business model. Read More

Want to know the trick to overcoming your fear of cold calling. Once you concur this fear, you can move on with making money. Read More

Listening to the radio helped me understand a couple of sales basics. When you see how others use time and value to sell their products you get an understanding of how they impact your approach. Read More