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After you've been sharing updates for a while and have attracted some followers to your Company Page, you're going to want to start paying attention to the analytics that LinkedIn provides, called LinkedIn Insights. Read More

I ran a basic level split test, serving two identical ads to my blog's readers: one (version A) in a popup, another (version B) as a call to action inside of a blog post dedicated to the subject. The latter outperformed the former one threefold! Read More

With so much information floating around, how do we know what to believe when it comes to SMB marketing? Understand these six small business marketing myths and how to break through the white noise. Read More

With so many things to learn about setting up an online business, it can get confusing. Email marketing isn't easy at first, but there are ways to make it much easier... Read More

Your blogging tasks feel like loads of bricks weighing on your back? Slice through this feeling like a hot knife through butter and apply these blogging tips. Read More

Are you ready to change the way you work forever? That's what Rework, a book written by the founders of 37Signals, promises. In this post I want to share with you three of the eighty-six lessons taught in Rework and explain how they apply to online store owners. Read More

Many small businesses find that, from time to time, they need, or choose, to outsource some of their work to external individuals or organisations. There are often a number of reasons why they might do this and a range of situations, all for the benefit of the company. For further ideas why outso Read More

It can be tough to stay focused on one project, especially if you’re a dedicated multi-tasker like me. Unfortunately, multi-tasking can cause us to lose focus, become less efficient and even lead to mistakes that are difficult to overlook. If your workflow strategy could use a little nudge in the r Read More

If you're looking to generate traffic, connect with like-minded people, and grow your business effectively then Twitter is where you should be. Truthfully, you should be on each social network but if you had to pick one at first, I'd recommend to start with this 7 step Twitter marketing plan. Read More

Time management is important to you because you are NOT paid for the amount of work you do, nor the amount of time you spend, but rather, for the VALUE you can put into the work you do

If you can ADD MORE VALUE in the same amount of time, then you improve your effectiveness and you will, eventua Read More