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Many small businesses start out being run from home. It's cheaper and smarter than investing in a pricey office, before your business gets off the ground. Also, if you're delivering a service, it may not be necessary to have an office or other facility.

This post outlines 4 (actually 5) reasons that you need a private mailbox service, such as provided by the UPS Store. For security reasons .. Read More

In kicking off a session with a bunch of sales reps and managers, I always try to start with a group discussion that establishes a common bond. Last week I decided to focus on something a lot of customers say that derails a sales call. The first thing I did was project the following words up on the wall:

You don’t understand. We’re different Read More

The about us page on a website serves as the great purpose of informing our visitors what our business does and what we can help them with. However, it is not the coolest kid in school and truly how many of your website visitors actually make it there? Probably not too many, since the home page seems to be the place to give a little snidbit about the business and the about us page is just a place to go for more detail. Let’s reinvent this page to make it popular and make it a place our visitors will want to check out on a day-to-day basis.
Here is what you can do to make the about us page cool for your viewer Read More

There are a number of challenges every business that is new to social media marketing may face... I have highlighted 7 of the most essential ones that every social media newbie ought to know Read More

What does quality link building and expensive beer have in common? How many PR 1 links do you need to equal the value of a PR 6 link? Find out in this awesome, animated infographic Read More

I just read a rather depressing piece of information: for the first half of 2010 the rate of new business start-ups was the lowest it's been in 24 years. According to a blog post for the Wall Street Journal "the 3.4% first-quarter start-up rate and the 3.9% in the second quarter mark the lowest first-half since (executive coaching firm Challenger, Gray & Christmas) started recording data in 1986." The reason for such a dramatic decrease from last year is less than obvious Read More

Got Subscribers? The Founder Of A Smart Bear Jason Cohen Dishes Subscription Secrets. Interview with Jason Cohen on building a better blog Read More

Is your mobile website functioning properly? Does SEO even matter in the mobile marketing age? There are ways you can optimize your website to help with mobile search. Read More

“Errr… what does it say to you?”, “well you know, I just think about how great of a sister I would be to my friend Ellen, how funny I am and how much you and dad love me… and then… well my mind gets tired and I go asleep! Read More

All customers might have been created equal, but some of them were dropped on their heads when they very young. Just ask any retailer! This article looks at a few customer types with more recognisable and common traits that you will have to deal with. Being able to recognise these traits is really the first step to successfully dealing with these challenging customers Read More