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Many organizations want to create a sales culture but many also fail at doing so. Today’s podcast covers nine lessons around creating sales culture that I have learned while helping non-sales organizations create sales culture:

1. You need buy-in
2. It’s really about creating an opportunity culture
3. You need to reward people, that means everyone
4. “What gets inspected gets re Read More

The economy is tough, but one great way for Eastern Pennsylvania companies to survive and thrive is to outsource marketing with an online video production. Here are 10 reasons a video production company with Web video experience may be better suited to your company's needs than other marketing professionals:

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Best-selling e-commerce and online marketing author, Scott Fox, is not a big fan of dropshipping as a business model for your new e-commerce web site startup.

Why? Because he thinks that dropshipping is useful tactic, but only if you already have a good strategy in place. Read Scott Fox's surprising response to one of his Click Millionaire's coaching members' question about how to get starte Read More

About this time of year, some people get in planning mode for the new year. Often times this planning involves dragging out white boards and reviewing last year’s plan to evaluate progress.

My take it that kind of planning, trying to figure what to do next, only leads to mediocrity. It helps you get a little better, maybe, but it’s usually all down there in the ground level, tactical stuff. Read More

Holiday shopping is in full swing as we inch closer to the seasonal holidays of late December. If you're a small business owner or an entrepreneur with a Web site, how are your online marketing strategies doing so far? Read More

Keyword research is the most important aspect of your SEO campaign. Success or failure of SEO Campaign depends upon how you use this technique. Because if you are not able to find the most relevant keyword for your website then the search engines and your prospective customers may never find you, which may result in loss of money and time. I Read More

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. Read More

To make the most of social media and create an Internet presence that will keep your business thriving in a down economy, Steve Fretzin, founder and president of Sales Results Inc, offers these tips. Read More

Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the right message to potential customers? Erin Ferree, founder of elf design, recommends choosing these kinds of colors. Read More

An upset customer calls to complain about a product or service, and you’re caught completely off guard. How do you react? According to Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, you can use this opportunity to truly connect with your customer and build customer loyalty. Read More