BizSugar.com › User › HeatherStone › Voted

Niche marketing programs are very visible within a company. Kevin Clancy, Peter Krieg, Steve Tipps, chairman, president, and senior vice president, respectively, at Copernicus Marketing Consulting, offer these nine tips to help improve the stature — and performance — of marketing within your company. Read More

It is perfectly socially and morally acceptable to sell to both men and women. No-one is going to question your taste or your moral fiber. You get to spend time with both men and women alike without even questioning your own integrity. You don’t have to choose whether you want to sell to either men or to women – based on your own personal preferences. It’s just part of the job and it’s absolutely Read More

Learn to manage your time effectively by using simple tips and strategies. Effective Time Management helps in organizing your activities and thereby helps in achieving your goals. Read More

The ninth in a series ten posts on sales effectiveness describing the 10 essential attributes B2B sales reps must possess in order to succeed and the 10 opposing ideas that are also essential to success. This post focuses on sales acumen vs. business acumen. Read More

As with all things in sales, it usually comes down to execution, no surprise that it applies to when you choose to change employers or employees. Don't make the move for the wrong reason or the wrong time. Read More

Industry Organisations vary in their operation. They represent their membership or their industry in making the industry better. They may hold information and networking events. They may also provide or facilitate training to their members. They communicate regularly to their industry on news and events of interest. Their commercial relationship with their members is minimal. It is more like an i Read More

The roots of authenticity obviously begin with oneself but where it really starts to grow and become effective is in the interaction between you and others, as authenticity is largely defined by what other people see in you. So in order to develop ones authenticity it would seem that it is a combination of learning more about oneself and also more about other people. Read More

If you really want to have better results in your business, start by finding something you can be grateful for right now. Focus on the good, and more will come your way. Read More

In these trying economic times, there may be many reasons you might want to outsource your marketing department with a blog or blogs for your corporate brand or small to medium sized business. One of the most important is that, in the realm of marketing, blogs can be an example of the old standby "less is more." A part-time outsourced blog can tell your story, reinforce your brand, raise awarenes Read More

Organizations that have several white papers posted on their website must confront an uncomfortable fact. Most are unable to determine which white paper a prospective website visitor will read first. Given this situation, every organization must ensure that a first time reader will receive the same solution advantage messages in each white paper they download from that website.

This post will Read More