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Before I launched The Work at Home Woman, I spent long hard hours choosing a business name. I did key word research, domain name searches, and l made sure I was legally able to use the name that I had picked out. Once I finally picked out a name that I was legally able to use, I registered a DBA (d Read More

We dispute CNN contributor Max Barry's claim by showing how smart small business leaders greatly leverage this function. Read More

Almost every entrepreneur who has been in the market for some time will be faced with the features vs. benefits dilemma tossed at them by well-intentioned marketing gurus. The interesting thing is, as critical as the concept maybe, we have found that only a minority understands the difference. And Read More

By way of explaining why he's not a huge fan of a proposed angel investor tax credit, Belmont University professor of entrepreneurship Jeff Cornwall of "The Entrepreneurial Mind" reiterates why a "broad-based tax cut," the kind that leaves more money in the bank accounts of consumers and potential Read More

1. To Avoid Dysfunctional Bosses

Some bosses have major mood swings. Do you enjoy having a new boss every 20 minutes?

Sometimes, no matter how hard you try to be a model employee, some bosses just can't be pleased. I know that you may find this hard to believe, but bosses are human, too. They Read More

Starting your business with your 401(k) is becoming an increasingly popular option for tax strapped entrepreneurs, according to this article from SmartMoney, part of the Wall Street Journal Digital Network. But the controversial practice, which often involves a "Rollover as Business Startup" to avo Read More

On occasions you see people openly declare their love for a marketing tactic, sometimes two tactics at once. They declare their love for Twitter. I must admit I have never heard Twitter say the “ L” word back but maybe I missed the tweet. Here are 5 dangers of being in love with a marketing tactic Read More

Top 5 Symptoms of a Business Relationship Gone Bad by Karen Keller Ph.D. Here are 5 signs (alarms) that the business relationship you thought you had has gone wrong. Read more now! Read More

Think small business blogging won't work for you? Here is a case study of one small business, a Tipperary cycle shop, that has used blogging and social media successfully to promote products and even handle customer service issues. If you are looking for an example of blogging and social media succ Read More

These are three core concepts to remember in any business conversation. This article based on a portion of Michael Schultz address at Babson College early April 2011. Read More