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This will probably come as no surprise, but, women’s brains are different than men's brains. These differences can have a big impact on a business. What strengths do men bring to a business? What strengths do women bring to a business Read More

Harnessing the power of the sun is shall I say, hot. Heck, even some smart folks in franchising are embracing it, and turning... Read More

Have you noticed how expensive viral marketing seems to be getting these days? About 6% of marketers’ digital budget is invested into viral campaigns. To be honest, I feel that this sum is ridiculous; given that it’s not a sure-fire way that the campaigns will takeoff successfully. Read More

Very inspiring examples for small biz owners to study. Cool.

The official agenda at National Small Business Week is now over. And the winners are ... Waymon Armstrong, of Engineering & Computer Simulations Inc. Read More

It can be hard to show clients value from your SEO campaigns because like in any service-based industry, it is not a tangible product. So over the years of working with clients and managing their search engine optimization strategies, I have come up with some ways to help show value and make SEO feel tangible to the client Read More

John Jantsch speaks of people not talking about boring companies. The marketing message and the way it is conveyed is vital for business owners to get right. Are you boring Read More

WhiteHouse.gov is the official web site for the White House and President Barack Obama, the 44th President of the United States. This site is a source for information about the President, White House news and policies, White House history, and the federal government Read More

I’m not sure lead nurturing (a current favorite buzz term in the lead management world) is equivalent to nurturing a personal relationship. However, I think there are sales lessons to be learned from thinking about how we grow and maintain personal relationships Read More

It took Harley-Davidson years to nurture and cultivate an image and brand. The result? An American icon and legend! In the 1970s, it took only a few short years to destroy all and almost bankrupt the company. The story and great lessons from a chapter of business history.. Read More

In a world of identity theft and the selling of customer information, how you handle the data collected from customers says a lot about your business. It also says a great deal about the amount of trust customers are likely to put in you. The Better Business Bureau has put together this video and post to share some tips on how to deal with customer information and how to protect the information with which you have been entrusted Read More