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When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” His business has since closed, but his mindset is still out there. According to a recent Harvard Business Review article, only 60% of c Read More

Are you using video as one of your marketing strategies to grow your business? If not, I want to help you get started. I have a challenge for you, watch this short video (less than 2 minutes) to find out more. Read More

If you ask most sales people, especially sales managers, what is the least desirable aspect of the sales process, the majority will answer; prospecting for new business. Most sales people enjoy meeting with existing clients, prospects that are close to the completion of the buying cycle, and those Read More

Chris Lang hosted a Google Hangouts on Air on the topic of Google Authorship. This is a panel discussion. The following panelists were on hand for the discussion:

Jack Humphrey
Todd Hartley
Shira Gal
and of course your's truly Ileane Smith Read More

Pinterest is a great marketing tool, but businesses should also start thinking about it as a unique way to promote corporate volunteerism. Read More

Looking for a way to shop from the comfort of your Pinterest account? Keep reading! Ubokia has the solution for you.
Launched in 2011, Ubokia (also spelled Übo Read More

It has long been believed that half of all start-up businesses fail within the first year of operation and 95% do not make it past the five year mark. The Small Business Administration released a series of statistics which indicate Read More

Some of you seasoned IM’ers may be aware of this method so this post is specifically for you new marketers that my need other ways to generate traffic and build your subscriber list... Read More

With purchases- as in comedy- timing is everything.

And if you're like most budding entrepreneurs, your household and business finances probably share a common pool - making managing your capital akin to juggling chainsaws on a unicycle.

Read on for an infographic on the best times to purchas Read More

Traffic is key to getting responsive engagement. This article hits on 4 common ones you may be already working on to target your readers with. Included is a BONUS training. Read More