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Even if you aren’t a natural born writer, you can blog. Just write like you’re speaking to your friend.or to yourself! Remember though, get to the point quickly. Keep in mind the journalist’s rule of 5 W’s in the first paragraph: who, what, why, when and where Read More

You pour your heart, soul, effort, time and wisdom into your original biz-blog posts and articles. But what about ownership of and rights to your ideas once you hit "ENTER" or "SUBMIT?" The answers may surprise you Read More

If you've been writing white papers for some time now, or if you've never written a white paper before but have been thinking about it, here's your opportunity to learn how to avoid some of the critical mistakes plaguing many white paper marketers today.

The webinar is called, "7 Ways to Overcome the Most Common White Paper Mistakes". It will teach you some of the most common problems that prevent marketers from achieving the lead generating results they are seeking from their white paper marketing campaigns. During this high-energy event you'll discover not only how to avoid these mistakes, but also find new ways to use white papers that will generate leads and grow your business.

When you’re done, you'll be able to add some fresh, new ideas to your marketing programs that ensure success. Don't miss it! Sign up at www.whitepaperwebinar.com or via the enclosed blog link. Access details will be emailed to you when you register.

See you there Read More

Time is always a factor in business so speed becomes a competitive advantage. Are you and your company optimized for speed? Overcome the cost of missed opportunity by making “No one is waiting on me” a key strategy. Here’s how to make speed of response or delivery into a client benefit. Your job may depend on it Read More

I had planned to publish my annual blog report VIII on my 8th blogiversary on May 7, but it got stuck in the pipeline! ;) After eight years of blogging, I thought I could celebrate, so I went to 3 Små Rum (3 small rooms in Swedish) pub and had one bottle of Three Philosophers beer Read More

Last week while we were hard at work a Bugatti sold for $30 Million, a Picasso fetched $117 Million and the proud owner moved into his $1 Billion condo! So when pricing our business goods and services, do we market toward the "Average Joe" or the obscenely-rich? An offbeat look at the issue of setting biz prices Read More

By now, we all know that mobile web is the next biggest thing. Even a report from Morgan Stanley cemented the above theory by stating that the mobile web will supersede desktop Internet by 2015. Naturally with the rapid growth, mobile ads too will grow as well. But how effective are they? A recent article from eMarketer newsletter, tries to unravel the effectiveness of mobile advertising. Read More

In Security Jargon, Social Engineering is the act of using Non-Technical aspects for obtaining confidential information.  The attacker don’t need to have contact with the victim in person. These kind of attacks are called as social engineering attacks. Here the intended victim is tricked to do something needed by the attacker. A common example is phishing. It is Read More

What can you learn about online video marketing from classic old TV shows? Quite a bit, we think. From "Star Trek" to "Gilligan's Island" to "Bewitched" and "The Andy Griffith Show", here's a fun look at how lessons learned from those great old TV classics can be applied to online video marketing for your product, service or other business. Tune in to find out more.. Read More

What can you learn from successful brands like Cracker Barrel about keeping customers coming back and always engaged with your product or service? As it turns out, some fairly simple steps keep customers engaged and not only coming back for more but staying longer once they do find you and visit. If loyal customers should be the goal of every small business than reading this post is key to finding success Read More