The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him.
Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real.
You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get ama
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ILuvMktg voted on the following stories on BizSugar
Jason Calacanis On How To Get PR For Your Startup: Fire Your PR Company
Posted by suzyQ under Public RelationsFrom http://www.alleyinsider.com 5895 days ago
Made Hot by: entrepreneur on August 26, 2008 1:29 am
Conversion Optimization Part of Internet Marketing? If Not, It Should Be!
Posted by ILuvMktg under Online MarketingFrom http://www.searchengineguide.com 5913 days ago
Made Hot by: on August 8, 2008 2:22 am
I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want
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Keep the Recession From Killing Productivity
Posted by dobbie under ManagementFrom http://blogs.bnet.com 5914 days ago
Made Hot by: on August 6, 2008 7:41 pm
A recent study from LeadershipIQ asserts that workers today are wasting 44 percent more time than they did a year ago. It seems that worry and financial research are now the top non-work activities conducted at the office.
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12 New Requirements to Secure Credit Card Transactions
Posted by suzyQ under FinanceFrom http://www.allbusiness.com 5915 days ago
Made Hot by: on August 6, 2008 3:47 pm
As of June 2008, if your business processes credit card payments, you are required to comply with new security standards to prevent fraud, hacking, and various other security vulnerabilities and threats, or risk losing this ability and being audited or fined.
Any company or government agency that processes, stores, or transmits payment card da
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Company security, not size, important to cybercriminals
Posted by suzyQ under TechnologyFrom http://www.bizreport.com 5915 days ago
Made Hot by: on August 6, 2008 3:48 pm
Cybercriminals aren't so much worried about the size of their targets as they are the security they are forced to navigate. To that end they are increasingly targeting SMBs due to a lack of security measures implemented by that sector.
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Twelve ways to sell social media to your boss
Posted by ZaneSafrit under MarketingFrom http://www.chrisbrogan.com 5915 days ago
Made Hot by: on August 5, 2008 9:42 pm
Social media can be one of the great levelers for small business competing in today's global markets. Your boss may not know that. Here's 11 ways to help your boss correct that oversight and make you look good doing it.
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21 Online Free Web Based Applications That You Probably Would Love To Use Every Day!
Posted by blueenergy under Products and ServicesFrom http://www.smashingapps.com 5920 days ago
Made Hot by: sanssecret on August 1, 2008 7:17 pm
Here are 21 free and online web based applications which are very helpful for you to process your daily work. If you are designer, developer, office worker, manager, supervisor, student, home user, etc but we make sure to add something interesting for everyone. Most of them are not very well known but they are really amazing in respect to their fe
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How to succeed in running a slow-growth business
Posted by SmallBizGirl under FinanceFrom http://smallbusiness.officelive.com 5921 days ago
Made Hot by: on July 31, 2008 4:14 am
You know the expression "good things come in small packages." The same sentiment can apply to small businesses too. Entrepreneurs don't have to set their sights on building a mega-million-dollar business to enjoy a highly satisfying and lucrative entrepreneurial career.
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Are you really getting what you paid for from paid blog reviews?
Posted by ILuvMktg under Public RelationsFrom http://www.highrankings.com 5931 days ago
Made Hot by: on July 19, 2008 11:17 pm
You just paid big bucks to get your product or website reviewed on a PR5 or higher rated blog. Does that high PageRank really translate to a high quality link to your website. That's the top of discussion in Jill Whalen's post, "Are Websites Ranked as a Whole?"
Jill also mentions that Google may strip off any link juice if it can figure out
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10 White Paper Marketing Tips
Posted by suzyQ under MarketingFrom http://www.wdfm.com 5932 days ago
Made Hot by: on July 18, 2008 9:50 pm
When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers. I see what pops, and what lays an egg.
Here are best practices gleaned after watching this marke
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