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The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him. Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real. You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get ama Read More

I'll be willing to bet that when you hear internet marketing related terms like SEO, SEM, PPC, etc, you don't think of conversion optimization. And vice versa, when you hear talk of e-commerce conversion improvements, you may not think of internet marketing. If you do, then bravo!...you're ahead of the pack. If not, that's ok, but you may want Read More

A recent study from LeadershipIQ asserts that workers today are wasting 44 percent more time than they did a year ago. It seems that worry and financial research are now the top non-work activities conducted at the office. Read More

As of June 2008, if your business processes credit card payments, you are required to comply with new security standards to prevent fraud, hacking, and various other security vulnerabilities and threats, or risk losing this ability and being audited or fined. Any company or government agency that processes, stores, or transmits payment card da Read More

Cybercriminals aren't so much worried about the size of their targets as they are the security they are forced to navigate. To that end they are increasingly targeting SMBs due to a lack of security measures implemented by that sector. Read More

Social media can be one of the great levelers for small business competing in today's global markets. Your boss may not know that. Here's 11 ways to help your boss correct that oversight and make you look good doing it. Read More

Here are 21 free and online web based applications which are very helpful for you to process your daily work. If you are designer, developer, office worker, manager, supervisor, student, home user, etc but we make sure to add something interesting for everyone. Most of them are not very well known but they are really amazing in respect to their fe Read More

You know the expression "good things come in small packages." The same sentiment can apply to small businesses too. Entrepreneurs don't have to set their sights on building a mega-million-dollar business to enjoy a highly satisfying and lucrative entrepreneurial career. Read More

You just paid big bucks to get your product or website reviewed on a PR5 or higher rated blog. Does that high PageRank really translate to a high quality link to your website. That's the top of discussion in Jill Whalen's post, "Are Websites Ranked as a Whole?" Jill also mentions that Google may strip off any link juice if it can figure out Read More

When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers. I see what pops, and what lays an egg. Here are best practices gleaned after watching this marke Read More