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In his book, The Age Curve: How to Profit from the Coming Demographic Storm, Kenneth W. Gronbach tells a story about stopping at the top of his driveway to retrieve the mail, getting back in the car and hearing his two daughters—aged 13 and 16—excitedly ask what came for them. Both, it turned out, received direct-mail offers from their favorite cl Read More

It isn't often that we see a real, tangible result from the assorted bureaucrats, technocrats, plutocrats and republicrats that scurry around the halls of government. That probably explains why the various branches of the U.S. government get such low confidence ratings while the military, which thrives on concrete results, is at the top of the rec Read More

The title says it all. The post shows you what resources to use to measure what metrics with your startup social media campaign. And then all the resources are...free. Read More

Your company could offer the best prices and services around, but if your company fails to make customers feel wanted, you can consider the chances of repeat business out the door. When it comes to retaining customers, simple gestures go a long way. And yet, if studies are anything to go by, we have yet to learn the fine art of keeping customers f Read More

Seth sums it up nicely. Small business is a weapon, not a reason to whine. Read More

Learn the secrets to successful connecting through an excerpt from Get Noticed Get Referrals by Jill Lublin. Read More

Small-business exporters may face a problem in obtaining money from their lenders to buy or produce the goods or services to fulfill an export contract. They may not have the collateral to obtain sufficient working capital loans from their banks, particularly in times of tightened credit. Enter the Export-Import Bank of the United States, the g Read More

WHY do some people reach their creative potential in business while other equally talented peers don't? The Stanford psychologist Carol Dweck believes that the answer to the puzzle lies in how people think about intelligence and talent. Those who believe they were born with all the smarts and gifts they're ever going to have approach life with Read More

The internet is a copy machine. When copies are super abundant, stuff which can't be copied becomes scarce and valuable. From my study of the network economy I see roughly eight categories of intangible value that we buy when we pay for something that could be free. In a real sense, these are eight things that are better than free. Eight uncop Read More

Studies of customer profitability in many businesses have found that only a small percentage of accounts are responsible for all of the firm's profits once costs related to acquisition, service, and support have been factored in. The staggering truth is simply this: many customers cost more to serve than they bring in revenue! Read More