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Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity.

According to Kenshoo’s latest quarterly report on mobile app advertising, over the past year, app developers hav Read More

For the majority of Americans, the cellphone is now considered a replacement or even the primary means of contact, according to a recent study by Pew Research. Nearly 90 percent of Americans own a cellphone, but only 66 percent have a landline. About 43 percent of adults live in a cell phone-only h Read More

By some accounts within the human resources field, most companies' onboarding practices are costly and ineffective. By failing to get new hires settled effectively, businesses face steep turnover rates and retention troubles.

It doesn't help that employees usually decide whether they feel welcom Read More

The problem is, marketing automation can be overwhelming – especially for those of us who lack technical expertise or don’t have room in our budgets for a dedicated team.

That’s why — to help you identify the most valuable elements of your marketing to automate — he has put together this simpl Read More

Curating content is one of the best online marketing strategies to successfully establish your presence as a thought leader, attract the attention of your audience, and build a profitable business online.

At first, that can sound counter-intuitive.

Why is collecting and sharing other people’s Read More

There’s no doubt about it, page performance pays.

In fact, the results you get from a high-converting website are so critical that organizations, big and small, are willing to hire outside help to ensure that their websites exceed user standards.

Unfortunately, all of those big bucks won’t pr Read More

Social media is all fun and games … until a blunder, blooper, or breach cripples your company image and drops your CMO to their knees.

Proper etiquette and online security are no laughing matter. Yet it’s amazing how few companies actually know the risks that come with using social media as a bu Read More

There are several content curation tools on the Internet today, designed to help you find content that will resonate with your audience in no time.

But, depending on your needs, one tool may work better than another. Read More

If you know something about content curation, you likely wonder how it could possibly be useful for increasing site or blog traffic.

How can the process of collecting, organizing, and displaying information on a specific subject become a tool for attracting more readers?
There seems to be a d Read More

No one online is immune to the possibility of a hack, and this includes individuals, corporations, or even government entities.

Whether you’re a one-person business, a massive enterprise or government agency, you have assets to protect. For most of us, it’s not an issue of knowing that we need p Read More