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Of course: Your level of service, the quality of experience you offer and many other emotion-driven factors come into play...
But pricing has massive psychological impact.

Ignore this critical aspect of business at your peril.

Pricing affects immediate AND longer-term opinions formed around Read More

Social media is everywhere. After Facebook, Twitter, Instagram and others spent the better part of the millennium rising at meteoric rates, users have recently started to abandon social media accounts, opting for a single account, or no social media at all.

Users who took social media seriously Read More

Even if the trend begins to slow down — we’re still talking trillions in e-commerce global online sales each year.

Mobile shopping is now the norm. Customers typically conduct research on multiple devices before making the final purchase. These customer journeys may span weeks or months.

So, Read More

Anyone who's been in the business-to-business (B2B) space for any amount of time knows that, depending on the product or service you're selling, sales cycles can range from days to years. Anything marketers and salespeople can do to expedite decision-making without pressuring prospects too much can Read More

Len Smith was making a good living as a copywriter in England. He had written a book and had consistent work pulling in at least $120,000 a year.

But then Udemy contacted him.

They wanted to turn his book, "How to Be a Copywriter and Earn Money from Home", into an online course. He developed Read More

There are a million and one other “social media tool” roundup posts — so here Sam Hurley wanted to bring a completely fresh (and extraordinary) offering to the table.

Piqued your interest?

Not only are the following pieces of digital kit some of the best social tools around. Not only should Read More

Startups are now exploring blockchain’s use in fintech and startup funding. This month alone, there were around 10 blockchain startups that launched their own cryptocurrency presales to fund their ventures. Block.One has joined the likes of Civic, Status, and TenX to use the Ethereum blockchain net Read More

This is the story of Dazadi, an e-commerce brand that rode a wild growth curve up to its first small summit, only to end up hemorrhaging marketing dollars under the assumption that it would all be made back.

As the co-founder and CEO of Dazadi, Jason Boyce, puts it, “You really don’t know what y Read More

Companies are bringing back Quick Response (QR) codes by making them parts of new user experiences.

Will QR codes finally take this time? Read More

Google’s stranglehold on the world of adtech has traditionally left little room for new blood in the industry. Coupled with fellow ad juggernaut Facebook, Google garnered 75% of new digital ad spending last year.

Understanding the need to evolve and meet the needs of today’s publishers and consu Read More