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Often, businesses search high and low for an effective way to display their knowledge and ideas. A business blog is a useful marketing tool as it provides your business with a unique promotional and marketing platfor Read More

Competing on price is a no win situation that gets you stuck with numerous vendors. Here is how to compete on value Read More

As an entrepreneur, I have a lot of freedom and choosing this path was one of the best decisions I have ever made. Everything is done on your own time, where you want it and how you want it Read More

This is a story about risk, but a bit of background is necessary, so please bear with me through the first paragraph.

Eleven years ago, when The YPS Group was launched, “we” made a strategic decision to focus on serving small to mid size customers, from $5 to $500 million in revenue. “We” also decided to stay small ourselves; to be a boutique consulting business; to not hire any employees and to use contractors sparingly. “We” are still here. (OK, OK, “I” am still here…), proving, at a minimum that the strategy is at least valid Read More

I'm often asked how I come up with so many new business ideas so here are some tips for coming up with your very own business ideas. Read More

How much consideration do you give to your print collateral? It's easy to get swept up in the online environment. A recent blog post from Joe Pulizzi suggests it might be time to reconsider the importance of print in your content marketing strategy Read More

You don't want to be like everybody else. It's time to stand out and be noticed! This article will help you do that Read More

Here are 6 reasons why you should start a blog before you start your business, let's think about blogs like a search engine magnet tools, this will give your business a profitable makes sense while engaging more with your customers Read More

Maybe you have a product already and are looking to expand into a new market. Maybe you're looking overseas for a supplier, manufacturer or distributor of a product to sell in the U.S.

Whatever your situation, if you're serious about having an international component to your business, make sure you don't run afoul of these four major misconceptions about international business... Read More

Comparing the era of big brand, product-focused businesses to today's rise of the new entrepreneurial personal brand Read More