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Social media is dozens of different platforms with different types of environments and atmospheres. Now add in the cultural differences in the social media platforms from different countries. Some social media platforms are more appealing to us than others. And others just do not feel right. Read More

For a real international sales advantage, you need to understand your international client at their own level, on their own terms and have an understanding that is deep enough to be meaningful. This means that you need to dig deep to understand the reasons behind any questions that pop up... and put your own cultural filters aside. Read More

These four posts from the LinkedIn blog tagged "small business" provide some great insight into how to use LinkedIn for small business. From optimizing your profile to attract businesses from within and outside your region to helping small businesses reach global clients to changing the way small companies do business to general tips for small b Read More

Stephen Nold lists his top five benefits of social media. I would agree with all of these and add that these benefits result not only from use of big social media and bookmarking sites like StumbleUpon and Digg but also and ESPECIALLY from using niche sites like bizSugar where your chances of being heard and having your submissions ranked highly i Read More

Using WordPress has its many advantages from unlimited themes, plugins, and widgets to open source software and the incredible knowledge forums available on the Internet. Read More

There's something new at business.gov, the official online business link to the U.S. government: community. Read More

If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you. Read More

What drives an investor to buy a stock? Is it the fundamentals? The technicals? A combination of the two? Well I'm not quite certain anymore. You can basically throw all of the textbook answers out the window when it comes to today's equity markets. Why do I say that? Because I believe that the only thing that is driving this market is the no Read More

Burnout is never good - and for a small business it can be catastrophic. Offered are four easy steps to avoid the spiral down. Read More

The little time our business prospects have to read anything should be very much on our minds when conducting B2B marketing. Today online content such as white papers must be formatted to address the 'short attention span' of today's business reader. To read the rest of this article, please follow the URL link above: Read More