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“Three out of 4 small business owners found a green vendor to be more appealing than a non-green vendor if the service and price are the same.” This statement comes from PayCycle, a payroll service from Palo Alto serving 85,000 small businesses. Recently they did a survey of 202 randomly chosen businesses from among their customer base, and th Read More

Problems start when what's online isn't accurate, isn't yours, or worse, isn't yours anymore. When your online identity — including your content (written, video, or images) or even your brand — gets hijacked it can hurt you in the same way that the “fatty paycheck” hurt the job candidate for Cisco. When data posted online won't go away or even whe Read More

What should you do if you find yourself getting ambushed by a TV reporter? Where do you look? What should you say? Should you walk away? Read More

Don't miss them...watch them now. You'll be glad you did. Read More

How do you deal with negative word of mouth? Embrace it. Because it's a part of you. Your story. Your history. Enter Pizzeria Delfina in San Francisco. They, like just about all restaurants, get reviewed on Yelp. And, like just about all restaurants, they get some weird, negative reviews peppered in with the good ones. But what did Delfina Read More

Don't limit your referral network, consider everyone you can help and that could benefit from your service, including your service providers. Read More

There are few opportunities in the world of franchise ownership that have the impact on children like these do... Read More

Mike McDonald at WebProNews recently spoke with Khalid Saleh of Invesp Consulting who discusses some things eCommerce site owners should keep in mind when looking to improve their conversions. This is a video that all eCommerce site owners should watch. Read More

As growing businesses rapidly gain experience and test results from Internet direct mail, they are learning more every day about what works and what doesn't with the new medium. Bob Bly, author of Bly on Direct Marketing, has been keeping a close eye on this emerging marketing tactic. He says the following six techniques show the most promise in t Read More

AdAge reports that the Federal Trade Commission is moving closer to a proposed plan that will begin regulating viral marketing and blogs. Regardless of what side of the political fence you are on it's starting to get a bit scary as to just how much the government wants to be the overseer of everything. Read More