BizSugar.com › User › JohnH › Voted

Within a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than six times those delivered online, according to a new study. The research also found that though TV doesn't deliver as many ads per half hour as magazines, net recall of TV ads was almost twice that of magazine ads. Meanwhile, magazines Read More

The founder of Silicon Alley Reporter and Mahalo.com offers advice from the trenches to entrepreneurs in trouble. We're going to find out who the real entrepreneurs are in 2009 because they are going to spend another 12 months, on top of the last six, cleaning up the mess. It will be two years of total pain, so before we go any further, you g Read More

Want to give your business an advantage? It's time to start getting vain then! Read More

Mike Southon is one of the UK's leading business experts and entrepreneurs. He's best known today for his best selling “Beermat Entrepreneur” series of books and his regular column in the Financial Times. Mike built his reputation, however, in sales - and in particular: selling professional services. I caught up with Mike recently and asked Read More

Donald Trump shares tips for surviving the devastation of this economy. Learn how to position yourself for what comes next. Read More

Whether you are a writer, web developer, graphic designer or virtual assistant; there are more and more online opportunities every day for freelancers who want to work from home—either full time or to supplement their existing income. Here is a list of 10 excellent online resources that you can use to start and operate a successful freelance care Read More

In my book Without Warning, I present that C-Level Executives often are at a disadvantage to understand their organizations and how they really work. When this occurs, Silent Problems tend to form, which commonly morph over time, eventually becoming toxic in nature. So what was initially just a problem becomes a significant problem with unintended Read More

Right now, maybe more than ever, your content marketing efforts deserve a little measurement. Amidst budget cuts and strapped resources, elements of a marketing communication plan that lack at least some metrics linking back to effectiveness tend to be early casualties. “Nice to have” is often “first to go.” Read More

How often have you entered a store: 1) And observed two clerks continue to chat instead of turning to smile at you? 2) To find that the order you called in the day before is not at the counter, ready for your quick pick-up and payment, because the clerk said she “got busy with other customers?” 3) And asked the clerk a question about a product and Read More

The expression “irrational exuberance” has taken on a new significance in recent days. It was used in a 1996 lecture by the then Chairman of the Federal Reserve, Alan Greenspan, and was widely interpreted as a diplomatic hint that he considered the markets overvalued. Read More