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Here are 4 ways to attract FREE traffic to your site using blogs and 4 reasons why you NEED to start blogging. Read More

Results from a survey about marketing budgets are far from pretty, but the conclusions drawn by Church of the Customer blogger Ben McConnell are downright beautiful. Numbers aside, the latest findings from the Association of National Advertisers (ANA), which surveyed its members, include the words "reducing," "eliminating," and "delaying Read More

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. So what is a thought leader? First of all, thought leaders don't really refer to themselves as thought leaders. Thought leadership is an outside assessment based on what Read More

The year is one-sixth over. How are you doing on your goals? Read More

Want to understand how powerful word of mouth marketing can be for your business? This series of posts takes you through the elements of a successful campaign, building buzz, leverage social networks, and using social media to maximize the word of mouth marketing impact on your bottom line. Read More

Online consumers overall say they are most likely to pay attention to internet ads in the early evening and onward into the night, though specific time preferences vary by age group, according to a survey by Lightspeed Research and the Internet Advertising Bureau (IAB). The research, conducted among online UK consumers, shows that while the ea Read More

Earlier this month, changes in the Google algorithm moved in favor of big business across all industries by displaying corporate websites at the top of organic results for geo-targeted, branded searches. Over 90% of regional and national brands DO NOT optimize pages for cities and states and often cede traffic to direct and indirect competitors Read More

As a leader you can model a few simple behaviors and develop a well earned and supremely powerful reputation for honesty and trustworthiness. Read More

Larina Kase, author of The Confident Leader, is the latest guest on BizBooks, the regular author discussion series published by Slate's BizBox blog. She answers questions about confidence, Barack Obama, and, yes, procrastination (and how not to do it). Read More

Correct timing can be a determining factor of success in many business (and life) situations. If you want to have maximum impact on your market, ensure that your timing is correct. Read More